Edelman - Intellectual Property - Sponsored Content Report

Below is Edelman’s report on sponsored content in the U.S. news media from a PR point of view. You can also download the report here or view it on SlideShare. The research is culled from more than 30 briefings the firm conducted in the field with senior U.S. news media executives and ad-tech start-ups. The report, the first in a series, is divided into four sections: (1) an analysis of why the U.S. news media is now embracing sponsored content; (2) an account of the emerging formats; (3) an initial summary of the key trends and questions; (4) an ethical way forward, including a framework of ideals that will guide Edelman in the U.S.

Read more on Richard Edelman’s blog or read the press coverage.

http://www.edelman.com/insights/intellectual-property/sponsored-content-report/