BellDoing Deep Packet advertising

Your privacy is an important priority at Bell, and so is providing an experience that best meets your needs. Our Privacy Policy (available at bell.ca/privacy) informs you about information we collect and how we use it. Today, we want to tell you about some important updates relating to new uses of information.

Starting on November 16, 2013, Bell will begin using certain information about your account and network usage for select purposes, such as continuing to improve network performance and product offers through new business and marketing reports, making some of the ads and marketing partner offers you see more relevant to you, and providing increased levels of fraud detection and prevention. We will not share any information that identifies you personally outside of Bell Canada and its affiliates. If you do not want us to use this information for these purposes, you can let us know by visiting bell.ca/relevantads. This supplements our Privacy Policy.

What information are we talking about?Bell will use the following categories of information:
Network usage information, such as:
Web pages visited from your mobile device or your Internet access at home. This may include search terms that have been used.
Location
App and device feature usage
TV viewing
Calling patterns
Account information:
Information about your use of Bell products and services (such as device type, postal code, payment patterns and language preference)
Demographic information, such as gender or age range
Is my information shared?
No, under these new programs, we will not share any information that identifies you personally outside of Bell Canada and its affiliates.
How information will be used.
To create business and marketing reports.
Description
We will combine network usage information and account information in a way that does not personally identify you. We will use this information to prepare business and marketing reports that we may use ourselves or share with others.
Example
We may generate a report that shows 5,000 mobile users downloaded a gaming application in a month, and 80% of them were 18-25 years old.
For other companies to create business and marketing reports.
Description
We may also share information with other companies in a way that does not personally identify you. We will allow these companies to produce limited business and marketing reports.
Example
Using information from Bell and other mobile carriers, a company may generate a report that shows how many mobile users were active along a certain parade route.
To make ads you see more relevant.
Description
When you use the Internet on your mobile device, laptop, computer or TV, you often see unfiltered, random ads on websites and within apps. We would like to use certain network usage information and account information to make the ads you see more relevant to you. These ads may be from Bell or from third parties, however Bell will not share any of your personal information with a third party as part of placing a third party ad.
Example
A hotel chain may want to only advertise their Montréal location to out-of-town mobile users. Bell may exclude Montréal users on the hotel's behalf when delivering the ad (without sharing personal information).
Your choices.
Description
You will receive unfiltered and random ads whether you participate or not, but under this program, ads may be more relevant to you.
If you do not want us to use your information for any of the purposes described above, please let us know at any time by visiting bell.ca/relevantads

Privacy     |     Visit bell.ca     |     Find a store

This email was sent to sterlingpostprint@gmail.com.

Corporate Secretary’s Office of Bell Canada and BCE Inc.1 carrefour Alexander-Graham-Bell, Building A-7, Verdun, Québec, H3E 3B3

Copyright © 2013. Bell Canada. All Rights Reserved.

http://links.e.bell.ca/a/v.x?t=pjbhnjnajepiohpmjjcccohmnfhcpkdhflhkbnffffcbndjmcipopooobeiohkjcaipillmbfgkckajmofcffe&v=4&EMS_MID=EMSx426x16390&EXT=MOB_OBM_October_1310_Trans_JTH