About - Burning Glass Consulting

Women are the majority of voters and very often decide elections, yet Republicans run campaigns largely directed at men and from a male perspective and treat women like a coalition group. Women’s messaging is rarely treated with the nuance needed to make a strong connection. Women voters are diverse; they care about a variety of issues and see the world in different ways.

Burning Glass Consulting understands that women are not a coalition group and that successfully connecting with the diverse views of the majority of the electorate requires a sophisticated approach.

Burning Glass Consulting helps clients to effectively communicate with women voters. Our consulting team specializes in campaign strategy, innovative research, messaging, advertising, digital and direct voter contact. Our strategies and tactics are designed with one question in mind: “How would we do it if only women were voting?”

We work with campaigns, party organizations and other consultants on any campaign effort which needs to better understand, and win, women voters. Our goal is to help our clients win enough women voters to produce a win at the ballot box. Our clients include the national political committees, political campaigns at all levels, policy interest groups and corporations.