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Team of WPP Agencies Launches Global Climate Change Campaign by Al Gore & The Climate Reality Project

Former U.S. Vice President Al Gore and The Climate Reality Project have appointed a team of WPP agencies to create a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions.

Former Vice President of the United States Al Gore is supporting the United Nations by urging young people across the globe to demand world leaders act on climate change as part of the new Why? Why Not? campaign.

The campaign will work to recruit young people from around the world, aged between 13 and 21, to be the voices of the generation with the most to lose from the effects of climate change. The campaign will launch a contest inviting young people to film a short video asking leaders a “Why?” or “Why not?” question on climate change and solutions.

For information on how to create and submit a short “Why?” or “Why not?” video, please go to: http://www.askwhywhynot.org/

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