The Avaaz Way: How We Work
Today, thanks to new technology and a rising ethic of global interdependence, that constraint no longer applies. Where other global civil society groups are composed of issue-specific networks of national chapters, each with its own staff, budget, and decision-making structure, Avaaz has a single, global team with a mandate to work on any issue of public concern--allowing campaigns of extraordinary nimbleness, flexibility, focus, and scale.
Avaaz's online community can act like a megaphone to call attention to new issues; a lightning rod to channel broad public concern into a specific, targeted campaign; a fire truck to rush an effective response to a sudden, urgent emergency; and a stem cell that grows into whatever form of advocacy or work is best suited to meet an urgent need.
To make that moment of attention count, it's the job of staff to find ways that a few minutes, multiplied across huge numbers of people, can make a genuine difference on something that matters. Staff work with partners and experts to develop effective, member-driven campaign strategies; summarize them through clear and compelling alerts; and, if the Avaaz membership chooses to proceed, makes sure that the campaign is carried through—delivering petitions and members' messages, arranging member-funded ad campaigns, or whatever else is required.
In other words, Avaaz staff don't set an agenda and try to convince members to go along with it. It's closer to the opposite: staff listen to members and suggest actions they can take in order to affect the broader world. Small wonder, then, that many of our most successful campaigns are suggested first by Avaaz members themselves. And leadership is a critical part of member service: it takes vision and skill to find and communicate a way to build a better world.
In any country or on any issue, those moments might come only once or twice a year. But because Avaaz can work in all countries and on all issues, these moments can crop up several times in a week.
But underlying Avaaz campaigns is a set of values—the conviction that we are all human beings first, and privileged with responsibilities to each other, to future generations, and to the planet. The issues we work on are particular expressions of those commitments. And so, over and over, Avaaz finds the same thing: that people who join the community through a campaign on one issue go on to take action on another issue, and then another. This is a source of great hope: that our dreams rhyme, and that, together, we can build the bridge from the world we have to the world we all want.