IBM ExperienceOne | Customer Engagement Solutions

Attract, delight, and maximize lifetime value of customers

Understand not only what your customers are doing, but why. Deliver real-time flow of insights and interactions—at scale. Empower marketers, merchandisers, sales and service leaders to coordinate interactions to create ongoing customer/client dialogs across channels. Infuse that dialog with real-time and mobile capabilities. Measure performance and predict outcomes to prioritize resources against the customers and moments that matter most to your business.

Press Release

Resources

IBM Acquires Silverpop

Builds marketing automation with cloud-based capabilities.

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Thought Leadership

http://www-01.ibm.com/software/marketing-solutions/experienceone/solutions.html