"It is our policy to price like dolls of all ethnicities the same. We will ensure the pricing is corrected," Kathleen Waugh, vice president, Corporate Communications at Toys R Us told CNBC in an e-mail.
Mattel, the maker of the Barbie dolls, did not respond to CNBC's requests for a comment.
Discount retailer Target already caught heat from its own case of Barbie pricing discrepancy. The retailer originally priced its African-American fashion design marker Barbie at $49.99—more than twice the sale price of the $23.49 white version, reported WCPO's website.
Target is now selling both Barbies for $20.99.
"It is never our intention to offend our guests with our product assortment," a Target spokesman said, in a statement. "Both dolls should have reflected the same pricing, however, due to a systems issue this change did not occur."