Publishers are not permitted to place Google ads or AdSense for search (AFS) search boxes on pages with adult or mature content. While we recognize that interpretations of adult or mature content may vary across countries and cultures, we hold all publishers accountable to the same content requirements so that we can ensure a safe and healthy global advertising ecosystem.
If you’re unsure about whether or not something might be considered adult content, our general rule of thumb is this: if you wouldn’t want a child to see the content or you would be embarrassed to view the page at work in front of colleagues, then you should not place ad code on it.
You can use Google Search with the site: search operator in your query to find content that may be in violation of the AdSense policies.For more information about different types of adult violations, click on the links below:
Nudity and pornographySexually gratifying contentFetishes and sexual aidsMail order brides, escort services, adult or sexual dating sitesAdult links to external sitesAdult search resultsExplicit text and extreme profanityComment spamSexual tips and health
Google ads may not be placed on pages that contain nudity or pornography. Examples include, but are not limited to, pages with images, videos, or descriptions containing:
Google ads may not be placed on content that is sexually suggestive and/or intended to cause sexual arousal. Examples of content that may be considered sexually gratifying include, but are not limited to:
Google ads may not be placed on pages that promote, sell, or discuss sexual fetishes, aids, devices, or enhancement tools.
A fetish may be an obsession or sexual desire in which gratification is dependent upon specific objects (diapers, food items, etc.), materials (leather, latex, etc), parts of a body (feet, toes, ears, etc.), or situations. Examples of types of fetishes and fetishistic practices may include, but are not limited to:
Google may consider something to be a sexual aid, device, or enhancement tool if it is used for sexual pleasure and/or to improve sexual experiences. This includes, but is not limited to:
Google ads may not be placed on any sites offering adult or sexual services, dating, companionship or erotic massages. Examples include, but are not limited to:
Google ads may not be placed on pages that provide links for or drive traffic to adult or mature sites.
Google ads may not be displayed on adult search results. Examples include, but are not limited to, search results pages for:
Google ads may not be placed on pages with explicit text or extreme profanity. Examples include, but are not limited to, pages containing:
Google ads may not be placed on pages containing any form of comment spam (including adult language). Examples of comment spam include, but are not limited to: random sentences and/or portions of sentences to forum posts that have been copied and pasted from other sources, random and/or nonsensical words, and phrases that are unrelated to the topic.
While we understand the challenges of monitoring user-generated content, we require publishers to monitor the pages upon which ad code appears. Please visit the user-generated content section of our Help Center for recommended solutions to police your content.
Google ads may not be placed on content that provides tips regarding sexual performance or discusses some treatments of sexual health issues. Examples include, but are not limited to: