We’re disappointed to see that SurveyMonkey, a web survey company, has given over $400,000 to the deceptive and manipulative Humane Society of the United States (HSUS). Also disappointing has been the company’s corporate-speak response, thus far, to inquiries.
For background, here’s how SurveyMonkey works: Clients can hire SurveyMonkey to get people to take questionnaires about consumer products or some other topic. SurveyMonkey then offers an incentive to respondents: SurveyMonkey will donate 50 cents for each survey they take to a nonprofit of their choice. (If you sign up a profile from one of the emails HSUS sends to its communication lists begging people to take surveys at SurveyMonkey, your automatic choice is HSUS, though this can be changed.)
The problem is that HSUS isn’t a reputable group to be a charity partner, for several reasons.
Does SurveyMonkey know how its money is being used? How about the survey takers?
SurveyMonkey raised over $700,000 for charity in the past year, with more than half of that going to HSUS. That’s unfortunate given that there are other animal charities on SurveyMonkey’s program, such as PetFinder, a website where users can look for adoptable animals near their location, or Red Rover, which performs animal rescue.
SurveyMonkey has two alternative choices already and more charities that it could partner with. There’s no reason to keep HSUS on the roll.
Posted on 09/20/2013 at 4:42 pm by Humane Watch Team.
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