Who We Are: Sawab is a joint initiative by the Governments of the United Arab Emirates and the United States in support of the Global Coalition against DAESH. We work with members of the Global Coalition around the world, as well as many other engaged individuals and organizations in order to counter DAESH propaganda and reveal its true criminal nature and intent.
What We Do: The word Sawab in Arabic signifies “doing the right thing” or being on the “right path”. Sawab seeks to do just that by giving a voice to the millions of Muslims and others around the world that stand united against the terrorism and falsehood propagated by DAESH. Sawab will use online communication and social media tools to put things in the right perspective and to amplify those many moderate voices that too often get drowned out by the noise of the extremists.
What We Stand For:
Diversity: A Middle East region in which religions, ethnicities and peoples live peacefully side by side and respect each other’s cultures and creeds.
Progress: A Middle East region that promotes education, opportunities and personal progress for all of its citizens and in particular the youth.
Transparency: The truth about DAESH and how it is abusing Islam.
Tolerance: Tolerance for different opinions and creeds in the online space.
Moderation: Promoting moderate voices representing Islam and its many schools in its many diverse manifestations.