‘Do Not Track’ Compromise Is Pitched - WSJ

Do Not Track, a standard Web browser setting intended to let consumers avoid sharing their browsing behavior with advertisers, has become a battleground.

Online publishers and advertisers often ignore it, and major browser makers switch it off by default. Nearly a quarter of people who use Web browsers have responded by installing software that simply blocks online ads, according to Forrester Research Inc.

Now the Electronic...

http://www.wsj.com/articles/do-not-track-compromise-is-pitched-1438821048