SHOW ITEM-"What’d You Say?": A Quick Dip into Millennial... | @MTVInsights

By Jillian Curran, MTV Insights

After spending countless hours on social media and talking to Millennials themselves, it’s impossible not to notice the rapid evolution of youth slang and how closely it is tied to the heartbeat of the generation. Here are a few emerging trends that speak to how they define what popular is today, living in the moment and their fratty sense of humor.

The Chill Hustle: We noticed two sets of words emerging simultaneously that describe the perfect combination of cool.  One set comprised of words like, “chilla”, “chillax,” “straight chilla” and at the same time words like “hustle”, “on my grind”, “Boss” were popping. Put those two together and you get “the chill hustle”. These words describe someone who is motivated, successful, has their hands in a million things but can still have a good time. They make success look easy.  For Millennials who thrive on being self-made, these words pop up in tweets and everyday speak to show how hard they are working and their jack-of-all-trades ambition. At the same time, they want to show they are cool, calm and collected and look damn good while their making moves.  As one intern Jaclyn told us, “I have so much going on, but you always want to look chill. The worst thing in the world is to be called stressed!”

YOLO (you only live once) popularized by Drake’s song “The Motto” was a huge hit among Millennials. At first we saw people declaring this as their generational anthem, some tattooing it on their wrists or hashtagging it on every tweet; YOLO felt like it encapsulated Milennials’ care-free attitude and drive to live it up. But with anything, the oversaturation of YOLO has spurred an equally popular backlash. People have used YOLO to call out insignificant events or poke fun at people who are acting ridiculous.  Either way, YOLO’s moment in time shows this generation’s desire to experience everything before age 30 and waste no time or opportunity.

Cool Story, Bro: We’ve seen a new kind of Frat Bro humor emerging, used to call out anyone that is acting dumb or foolish; mocking college frat culture.  If past generation’s humor was more cynical or snarky, this generation is ruled by an undercutting wit, like a smart slap. Cool story, bro is a quick response to call out a friend and get the upper hand on the joke.  “Cool story, bro. The best part was when you stopped talking”

Other variations of this lingo are:

o   Soft : “Yo bro, You’re eating a pinkberry? Stop being so soft.”

o   That’s so Frat: “Yo, is that dip spit on my sperries?  #thatsofrat”

o   She can get it:  Guys have this faux-cockiness, so instead of saying “I’m into this chick”, it’s “Yo bro, Jenn can get it.” It’s like I’m so awesome, she can get with me!

In addition to some trends, here’s a quick list of random and awesomely funny youth speak.  Who knows, some of these could show up in the next installment of Webster’s Dictionary.

Recent comments

Please enable JavaScript to view the comments powered by Disqus.

Blog comments powered by


  1. thepandabaker reblogged this from oldfilmsflicker and added:

    This is all so painful to read.