Yes, the ball in Times Square has an official, verified, Twitter account. Generally it’s used to generate hype for the New Year’s Eve ball drop, tweet innocuous things like who is performing in Times Square and how much longer until midnight. But on New Year’s Eve the account caused a politically correct pushback when it twice tweeted with the hashtag #BallLivesMatter.
Earlier in the day the account tweeted:
While that was about food, the next tweet with the hashtag had no content other than the hashtag.
The tweet was quickly deleted, but not before the outrage from progressive and Black Lives Matter activists was in full swing.
Not everyone was quick to anger, or even understood what the issue was.