RideAustin Turns TNC Lemons into Lemonade — Austin Startups

RideAustin Turns TNC Lemons into Lemonade

Proposition 1 failed and Uber and Lyft left town. Business is down at restaurants and bars and it sometimes takes 45 minutes to get a taxi. Members of the Austin community have launched a non-profit Transportation Network Company (TNC) called RideAustin to fill the void with a transparent, high quality, well funded solution whose only priority is Austin. Whether you voted for or against Proposition 1, now is the time for Austin to unite.

Some of us were for Proposition 1, but more people voted against it. Different people had different reasons but that doesn’t change where we are today — at an impasse where Uber and Lyft say they won’t come back under our current ordinance and the changes they require are not acceptable to City Council. Meanwhile, Austin has no TNC operating at scale and our transportation options suck.

The main issue was around fingerprinting of drivers, but the election was lost on egos and emotions. Uber and Lyft’s campaign tactics offended the City Council and many voters. There was no agreement about the safety benefits of fingerprinting or the practical implications on the TNC business model because we just don’t have enough information. There was a game of chicken with Uber and Lyft threatening to leave and many doubting that they would actually do it.

The repercussions are severe. We expect the economic impact will be hundreds of millions of dollars in the end. We are less safe than we were before because there are thousands of black-market drivers picking up riders on Facebook and Craigslist. Startup TNC’s are overwhelmed. People are pissed and it’s only going to get worse.

That’s why Austinites for and against Proposition 1 are coming together to create RideAustin — a non-profit TNC whose only priority is Austin. There are vast financial and technical resources assembled and they have been working around the clock since a few days after Proposition 1 failed. There is a long way to go, but I believe it’s off to an impressive start and we have early indications that they will be successful.

Why This Can Work

We’ve heard already about how challenging it would be for someone to come take the place of Uber and Lyft. Some of the challenges faced by startup TNC’s that have launched in response to Proposition 1 haven’t been encouraging. With so much regulatory risk, it’s hard to attract the venture capital investment needed to launch a TNC business.

However, a non-profit TNC has some unique advantages. It’s easier to fund because contributions are tax deductible and investors aren’t focused on a financial return so the risks are different. As a non-profit and community-focused solution it has extra press and goodwill needed to achieve critical mass quickly. With a single-metro focus it doesn’t have to always worry about “how will this scale to hundreds of cities?”

This is going to be really, really hard, but I’ve seen the current demo and product roadmap and I believe this team can deliver. — Joshua Baer

If it weren’t for the world-class technical team behind this project and significant financial contributions from Austin Tech leaders, we wouldn’t give this a second glance. Big thanks should go out to Andy Tryba and the team at Crossover for diverting their resources and burning the midnight oil to get this done. Others from both sides of the issue have also spent countless hours on it and contributed a lot.

It’s like Uber and Lyft walked away from a factory full of workers and a long list of repeat customers. If RideAustin can act quickly to provide a high-quality solution then we can walk into the empty factory and start it up again, capturing a large portion of the market in a short period of time for a fraction of the cost.

The solution has got to be great. The app needs to be reliable and the service needs to be dependable. It might not be quite as fast as Uber or quite as cheap as Lyft Line, but Austinites just need to know they can press a button anywhere in the city and have a safe, reliable ride within a few minutes.

Was this my first choice? No way. I wanted Proposition 1 to pass so that Uber and Lyft would still be operating like they were a few weeks ago. But Proposition 1 failed and now we are hurting. It’s time to focus on what’s next for Austin instead of waiting months or years for someone else to fix it. — Joshua Baer

Fully Compliant with Austin Regulations

RideAustin will comply with all Austin ridesharing regulations. Drivers will be fingerprinted and vehicles will be inspected. They will use trade dress and won’t be allowed to drop-off in bus lanes. We’ll put them to the test in a totally transparent way and see how they work.

Let the Light Shine In

As a non-profit, there is an opportunity for unprecedented transparency. Many of the debates around Proposition 1 went in circles because there just isn’t enough data about TNC usage. We don’t know enough about how many drivers there are, how many riders there are, or how they use the service. We don’t really know for sure whether TNC’s are safer than Taxis or not.

RideAustin will be completely transparent about all aspects of its operation and open the data up for research and study. In a few months we’ll all have a lot more answers and be able to have a more informed debate.

This is the opportunity for Austin to contribute to the global ridesharing debate. Let’s bring data to the table and answer some of these questions about safety and market dynamics definitively. We hope that researchers from all over the world use this data to learn more about urban mobility and make TNC’s even better.

All Solutions are Welcome

We believe we should support all transportation solutions that meet some basic criteria.

This includes Uber, Lyft, GetMe and anyone else who wants to play along. Austinites should have multiple options.

Maybe we can do better than the duopoly that exists in most other markets around the world. Maybe the emergence of a free market in Austin — the only large city without Uber and Lyft — will attract the interest of other large technology players who want to enter the market. The obvious players are already here — Austin is already testing Google’s autonomous cars on the streets, Apple has their second largest office other than Cupertino here, and Mercedes launched Car2Go here. It’s not just small startups who will see this as an exciting opportunity.

We’re supporting RideAustin because it looks like the best option we’ve got and we’re not going to just sit around and do nothing. If you’ve got a better idea, we’re interested in supporting you, too. — Dan Graham

It’s Time to Stand Together for Austin

If you voted for Proposition 1 or against it, then you should support this community based initiative with your patronage and with your donations. Download the app to sign up as a rider or driver, post it to your Facebook Timeline or Twitter, and make a significant donation personally and from your company.

If you are an Austin-based business, you should pre-purchase travel credits for your employees or make a corporate donation. In order to launch successfully it takes up-front capital to hire drivers while both supply and demand builds.

This is the time for the Tech and Innovation Community to engage with the rest of our city and be part of the solution. We’re often criticized for not voting, not donating and only complaining when things don’t go our way. This isn’t just about Tech, but we should be the strongest supporters.

This is the perfect opportunity for the Austin Tech Community to work together with the rest of Austin to make Austin better.

http://RideAustin.com

Signed by

David AltounianFounderMotion Computing

Mason ArnoldFounder & Cookie MonsterGreenling & Veggie Noodle Co

Gene AustinCEOBazaarvoice

Joshua BaerFounder & Executive DirectorCapital Factory

Evan BaehrFounder & CEOAble Lending

John BerkowitzFounder & CEOOjo Labs & Yodle

Bill BoebelFounder & CEOPingboard & Webmail

Kevin BrandCEO and Founder(512) brewing company

Sara T BrandFounding General PartnerTrue Wealth Ventures

Barbary BrunnerPresidentAustin Technology Council

Andrew BuseyFounder & CEOConversable

Maggie Louise CallahanFounder & CEOMaggie Louise Confections

Kevin CallahanCo-FounderMapMyFitness

Clayton ChristopherFounderSweet Leaf Tea, Deep Eddy Vodka & CAVU Ventures

Chelsea CollierPrincipalIntercambio

Craig CummingsCo-FounderRidescout

Gordon DaughertyDirectorCapital Factory

Sam DeckerCo-Founder Capital Factory & Mass Relevance (Spredfast)

Hugh ForrestDirectorSXSW Interactive

Richard GarriottFounderPortalarium & Origin Systems

Arlo GilbertCEOTelevero

Dan GrahamFounder & CEOBuildaSign & Notley Fund

Erik HuddlestonCEOTrendkite

Brett HurtFounderData.world, Bazaarvoice & Coremetrics

Bryan JonesEntrepreneur in ResidenceCapital Factory

Josh Jones-DilworthFounder & CEOJones-Dilworth International

Ricky JoshiCo-founder and CMOSaatva Luxury Mattress

Laura KilcreaseManaging DirectorTriton Ventures

Joseph KopserCo-FounderRidescout

Joe LiemandtFounder & CEOTrilogy

Higinio O. MaycotteCEOUmbel

Jack McDonaldCEOUpland Software

Bryan MenellCo-Founder Capital Factory

Mike MillardDirector of Innovation and Technology CommercializationAscension Health

Donald ParkChief of StaffVista Equity Partners

Nate PaulPresident & CEOWorld Class Capital Group

John PriceCEOVast

Mellie PriceFounderFront Gate Tickets, Softmatch & Capital Factory

Courtney PowellCEOReal HQ

Mike RollinsPresidentAustin Chamber

Joe RossCo-Founder & PresidentCSID

Danielle RoystonCEO Versata

Jan RyanFounder Social Dynamx & Women@Austin

Fred SchmidtCo-Founder & CEOWild About Music, Toy Joy & Austin Rocks Texas

Eugene SepulvedaCEOEntrepreneur’s Foundation of Central Texas

Venu ShamapantGeneral PartnerLive Oak Venture Partners

Amos SchwartzfarbManaging DirectorTechstars Austin

Justin SiegelFounder & CEOATX Angel

Chris SkylesFounderSkylesBayne

joahspearmanCo-Founder & CEOLocaleur

Sean SpectorFounder & CEODropoff

Krishna SrinivasanGeneral PartnerLive Oak Venture Partners

Chris TaylorFounder & CEOSquare Root

Rob TaylorCEOConvey

Charles ThornburghFounder & CEOCivitas Learning

Kenny TomlinFounder & CEORockfish Interactive

Michael TraftonDirectorCapital Factory

Andy TrybaCEOCrossover

Tyson TuttleCEOSilicon Labs

Dustin WellsFounder & CEOHeadspring

Spencer WellsFounder & CEOInsitome

https://austinstartups.com/rideaustin-turns-tnc-lemons-into-lemonade-df841accfd32#.s49y40dt3