Where Trump, Clinton and Johnson Stand on TV, Radio Ad Spend | Campaign Trail - AdAge

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor's note: Here's the 31st installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG), together with Ad Age Digital Content Producer Chen Wu. Some context from Simon Dumenco follows. --Ken Wheaton

Earlier this week Donald Trump's campaign engaged in some insta-advertising -- quickly creating an ad that slammed Hillary Clinton for slamming Trump supporters with her notorious "deplorables" comment; it was slated to get TV time in at least four battleground states: Florida, North Carolina, Ohio and Pennsylvania.

But the reality is that, as much attention as that rapid-response advertising effort got, spending by the Trump campaign, together with pro-Trump PACs, continues to be a small fraction of the spending we're seeing from the Clinton campaign together with pro-Clinton PACs. In terms of booked TV and radio ad time from today through election day, Team Clinton is tracking at roughly 33 times the outlay of Team Trump.