Monmouth University Poll
West Long Branch, NJ 07764
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
From:
Nate Sliver
To:
PATRICK MURRAY [ EYES ONLY ]
Subject: Change the NarrativeFriday, September 16, 2016
732-979-6769 (cell); 732-263-5858 (office)
Priority MessageDo Not CopySecure Email / Slack Only
NET MESSAGE: HILLARY-RESURGENCE
Key Notes:
Birtherism – “Backfiring”
Trump Unfavorables – “Climbing”
Minority Voices – “support Hillary”
Imply Racism (White Vote = Trump) – “Whites rally/cleave/etc. Trump”
Rubio / Murphy: Poll Accurately [ IMMATERIAL ]
SCREENS
AGE
: Attached screens will move 80% of targets into the 30-50 age range. Use included statistical modelto re-skew for publication.
LOCATION:
The location-call screens will favor south Tallahassee, east and north Gainesville, CentralTampa, north and west Jacksonville, west and south Orlando, and much of Dade / Broward counties. SpaceCoast regions and similar must be carefully screened for demographic.
DEMOGRAPHIC:
This should be obvious. We are looking at a heavy minority foundation with acollege-white salt. Favored are liberal arts degrees and, especially, sociology. See attached call-files.
EMPLOYMENT:
We prefer polling areas of high unemployment for minority response. More areavailable to take calls during working hours and far, far fewer of them support Republican candidates.
EMBEDED NARRATIVE
It is imperative to create a morale boosting narrative in the liberal demographics. Our last published polling note gave liberals a “week before panic.” We must deliver on a turn-around in polls or risk collapse of enthusiasm. The data from our call / email sieve as well as legitimate polling indicates a level of despondency equivalent, roughly, to the Michael Dukakis candidacy.This is due to (a) Trump’s successful presidential-narrative surge and (b) a massive lack ofenthusiasm on the part of minority and millennial voters who are beginning to view Obama as afailed president and Hillary Clinton as a ‘lying harpy.’ (word association testing focus groups).In order to rally the male-liberal base we will need to produce “resurgent” Florida polling. Theconventional wisdom is that Florida will be the fulcrum state for the election and if it is seen as