Writer Claire Fox reported that "In November 2015, a short video went viral that showed a confrontation between a Yale faculty head, Nicholas Christakis, and a screaming, almost hysterical mob of students. The video generated such a backlash towards the students' behaviour that they were soon labelled with the disparaging moniker 'Generation Snowflake'."[5] The situation had arisen after a request for students not to wear Halloween costumes that might offend minority groups had been responded to.[5]
The term "snowflake generation" was one of Collins Dictionary's 2016 words of the year.[6][7]
Generation Snowflake members "are genuinely distressed by ideas that run contrary to their worldview"; they are more likely than previous generations of students to report that they have mental health problems.[4] A UK Higher Education Policy Institute survey of university students in 2016 "found that 76% would ban speakers who had views that offended them, while half (48%) wanted universities to be declared safe spaces where debate can only take place within strict rules."[3] This is coupled with a strong sense of entitlement.[2][4]
Fox argues that Generation Snowflake was created by over-protecting people when they were children.[4] In the UK, Tom Bennett was recruited by the government to address behaviour in schools.[8] He commented that Generation Snowflake children at school can be over-protected from reality, leading to problems when they progress to university and are confronted with real-world truths.[8] They can react with intolerance towards people and things that they believe may offend someone.[8]
The negative connotations of the term Generation Snowflake have been criticised for having been applied too widely: Bennett also commented that "It's true that our children have never had it so good, and some have never known anything but a status quo of swimming in surplus. It's true that, for some of these children, losing fast wi-fi is a crisis and being offended on the internet is a disaster. [...] But then I remember the other ones, and I reckon they all balance each other out."[9]
Generation Snowflake characteristics have been discussed in relation to the skills required by entrepreneurs.[10]