iTunes - Marketing on Podcasts - Apple

Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List.

5.3 Creating Links to Apple Products

Instructions for creating links to podcasts on Apple Podcasts can found under the Linking to Your Content section.

5.5 Referring to Apple Products

When using the app name Podcasts or Apple Podcasts in headlines or copy, always typeset Podcasts with an uppercase P followed by lowercase letters. Typeset Apple with an uppercase A followed by lowercase letters. Apple Podcasts is set as two words. Apple Podcasts is plural.

If a headline is typeset all uppercase, the words Apple Podcasts within the headline can also be set all uppercase.

You can refer to Apple Podcasts or the Podcasts app from Apple on the first mention of the platform. In subsequent references, just Podcasts can be used.

Refer to content on Apple Podcasts, not in Apple Products.

Do not translate the words Apple, Podcasts, or Apple Podcasts. Use the words in English, even when they appear within text in a language other than English. The words Apple, Podcasts, and Apple Podcasts should be spoken in English, even when they are used in promotions such as radio advertising or presentations that are spoken in a language other than English.

In U.S. communications, use the registered trademark symbol (®) the first time Apple appears in body copy.