MARCH ON is galvanizing the millions who marched into a political movement that will mobilize around an election-focused agenda. Women-led, but open to all, MARCH ON will employ a sophisticated political strategy to coordinate concrete actions at the federal, state, and local level through the joint efforts of millions of marchers. We will support our network of local organizers to empower and amplify their grassroots activism, assisting our army of marchers to register voters, get out the vote, fight voter suppression, volunteer for campaign and issue-related activities, and amass a war chest to support progressive candidates and causes. Our election work begins today with March On The Polls 2018.
MARCH ON is a 501(c)(4) and Super PAC coalition with an affiliated 501(c)(3) project.
MARCH ON calls its comprehensive election efforts for next year MARCH ON The Polls 2018, with MARCH ON The Polls 2020 to follow. We will also be active during off-year elections at the state and local levels. For every political campaign or cause MARCH ON supports, it can deploy its two greatest assets: its marchroots people-power and its collective grassroots financial muscle. What does this look like?
We can deploy our marchroots people-power to conduct marches; participate in protests and town halls; circulate petitions to qualify candidates or issues for the ballot; canvas door-to-door; participate in phone banks to recruit voters to our cause; register and mobilize voters; mobilize support/opposition around legislation at the local/state/federal level via calls to action. Where possible, we will partner with like-minded organizations.
We can deploy our marchroots-funded war chest to: to conduct sophisticated television, digital and mail campaigns to support targeted candidates–and defeat those who obstruct progress and work against our values.
Each Election Day, MARCH ON’s “MARCH ON The Polls” program will serve as the exclamation point to our year of political activities. On Election Day, our marchroots army will flood the streets and literally march voters to voting booths, precinct by precinct. This effort will be closely coordinated with MARCH ON affiliates and partner organizations to ensure maximum effectiveness and impact. We will work to overcome obstacles as mundane as transportation and as insidious as voter suppression.
There is a lot of work to be done to get our country on a better path forward and many of these groups have been tremendously successful with their missions. Indivisible gets enormous credit for stopping the “repeal and replace” efforts to undo the Affordable Care Act. Sister District, Swing Left and Flippable have developed innovative models for grassroots involvement in congressional and legislative elections. Women’s March continues its work focusing on social justice and the issues of intersectionality and marginalized groups of women–and to preserve the legacy of that historic Women’s March day. March On applauds all of these organizations and looks forward to partnering with them as we move forward.
Several things make MARCH ON different: we have an army 2M+ strong that is already networked and organized; we have an overarching strategy focusing on local, state and federal elections that will be advanced by tangible actions taken by our “marchroots” army to implement progressive political change–and an innovative use of civic technology to help us set our agenda and make major decisions as an organization. And we have a Super PAC to create a marchroots-funded war chest to fight for progressive change at the ballot box.
We have seen many instances of the grassroots coming together to fund candidates and causes they believe in. From Bernie Sanders’ haul of $130M in those famous $27 donations to the ACLU raising $24M the weekend after Trump’s immigration ban, we have seen time and again that small money can equal big power. We know that we have our work cut out for us in taking back our government at all levels, especially considering the state of gerrymandered districts. Winning is going to take a large war chest and a sophisticated strategy to have maximum electoral impact. With an initial membership of roughly 2 million people, we should be able to hit the ground running in raising money not only to make the organization self-sustaining but to also fund a broad range of independent expenditures to support candidates at all levels.
This work will be conducted in March On’s Fight Back PAC, our Super PAC.
MARCH ON believes that the power of our efforts rests with our marchroots activists. What we are building belongs to them. So we will launch a crowdsourcing project in early November to help us develop our political/policy platform. This project will be done using pol.is, a cutting edge civic technology platform. We call it Operation Marching Orders because this is the vehicle for the people to give us our “marching orders” of where they want us to take the organization. And by extension, these should also be interpreted as “marching orders” for our elected officials. We will hold them accountable to the principles we identify via this project. As MARCH ON proceeds through MARCH ON The Polls and beyond, we anticipate continuing to use civic technology platforms to continue to engage our marchroots in major decisions regarding our political program.