Cisco buys July Systems - Business Insider

Cisco CEO Chuck Robbins Cisco


July Systems CEO BJ Arun July Systems Cisco plans to acquire July Systems, a startup that uses wifi to gather data about visitor behavior in physical spaces like airports and malls for enhanced customer insights and visitor engagement programs.

In an announcement Tuesday, Cisco Vice President Rob Salvagno described the acquisition as part of the company's "journey to intent-based networking —a fundamentally new way of building and managing networks for the digital era."

July Systems, which is headquartered in Burlingame, California with offices in Bangalore, India, specializes in tracking mobile devices through retail spaces and stadiums.

The acquisition will enhance Cisco's ability to track locations indoors, while building out July Systems and fine-tuning its services for new industry-specific verticals like healthcare and government.

The startup, which has partnered with Cisco for several years, was last valued at $45 million in 2012, according to PitchBook. Some of its biggest name investors include Sequoia Capital and Intel Capital.

The terms of the deal with Cisco were not disclosed. It's expected to close in the first quarter of 2019.

Get the latest Cisco stock price here.

More: Cisco M&A Acquisition July Systems
Powered By Sailthru

Advertisement

Advertisement