National Public Media This is NPR. NPR For Brands | National Public Media

We’ll admit, we’re not your typical media partner.

But what we offer is something better.

NPR has built a unique trust and connection with our audiences.  And delivers an environment where brands can do the same.  Reach, impression, efficiency — all that marketing jargon means something more to us.

Expect more from your media buy. 

Discover what NPR can do for your brand.

This is reach. 

Making connections — at scale

NPR may be the #1 podcast publisher in America with 16.8M monthly users,1 but numbers are only part of reach. It’s the connection listeners have with NPR that drives performance for sponsors: 80% of NPR podcast listeners hold a more positive opinion of brands that support NPR.2 

This is efficiency. 

When 15 seconds is more memorable than 30

Designed with transparency and authenticity in mind, NPR’s crafted 15-second radio sponsor messages are 23% more memorable than traditional radio ads, on average.3 In every NPR environment, NPR audiences want the facts – from their news stories and their sponsor messages.

This is impression. 

Being sought after, not just heard

Audiences are more emotionally engaged when listening to NPR3, driving impact when your brand has the floor: 71% of NPR listeners have a more positive opinion of NPR sponsors, and 70% prefer to buy products and services from those brands.4 

This is attention. 

A moment without multitasking

Undivided attention isn’t gone for good. At least, not with NPR’s audience. Nearly half of NPR listeners say they “never” or “rarely” use other media while listening to NPR.5   It’s just the listener, NPR and your brand’s message.

Work With Us.

Our Approach to Driving Connection for Your Brand

Media Strategy

Build a custom, cross-platform media plan that supports your KPIs

Creative

Tailor your message for the NPR audience, or build something new from scratch

Research

From pre-campaign creative testing to impact research, understand and maximize your ROI

Campaign Management

Dedicated team member to oversee your NPR campaign performance

Find Out What NPR Can Do For Your Brand

Connect with NPR’s sponsorship team at National Public Media. Digiday named them one of the top sales teams this year for their overall effectiveness in driving performance for clients.
And they would love to get to know you and your brand!

Sources

1. Podtrac, July 2018
2. NPR Podcast User Survey via NPR Listens, 2018
3. Neuro-Insight, NPR Sponsorship Effectiveness Study, 2018
4. Lightspeed Research, NPR Sponsorship Survey, March 2017 
5. Lightspeed Research, NPR Sponsorship Survey, November 2016