Look out for lizards dressed as waiters, dogs dressed as Cleopatra and cats wearing tutus this Halloween.
Pets are getting roped into Halloween madness whether they like it or not, as more consumers are shelling out ever-climbing sums to costume their beloved animals. More than 30 million people will spend an estimated $480 million treating their pets to costumes this Halloween, more than double the $220 million spend on pet Halloween costumes in 2010 when the National Retail Federation began tracking pet costumes.
The National Retail Federation says Americans will spend $9 billion celebrating Halloween this year, slightly lower than $9.1 billion last year, on costumes, cards and decorations. Pet costumes represent 15% of the $3.2 billion spent on all costume sales. More than 31 million people will purchase pet costumes this year, up from 28 million last year. Millennials aged 25- to 34-years-old are the most likely to dress up their pets, often posting their animal’s Halloween look online.
The first thing I do to my dog after not seeing her, I bought her a new costume for Halloween 🎃😂💕 pic.twitter.com/kjRfSqnR62— Linda Victoria 🌹 (@lindacruz_) October 15, 2018
My mom sent me my dog wearing her Halloween costume and I’m obsessed 😍 pic.twitter.com/iaLNozJmOV— Jen (@JenniferPannier) October 15, 2018
As with everything from plastic surgery to boasting about children, Facebook FB, -1.47% and Instagram appear to be fueling the trend. “Social media is allowing millennial consumers to have fun with Halloween,” said National Retail Federation spokeswoman Ana Serafin Smith.
The pumpkin is the top pet costume, with the hot dog and the bumble bee taking the second and third spots, the NRF said. But the possibilities are endless: pets have been spotted dressed up as a everything from a pharaoh to a taco to Wonder Woman. The top 2018 costume purchase for people is that steadfast seasonal staple: the witch.
Get a daily roundup of the top reads in personal finance delivered to your inbox. Subscribe to MarketWatch's free Personal Finance Daily newsletter. Sign up here.