Protesters dressed in their underwear have staged a demonstration outside lingerie giant Victoria's Secret on London's Oxford Street.
The diverse group of women - including one with a stoma bag - braved the plummeting temperatures wearing just knickers and crop tops, in a bid to raise awareness of the lack of diversity in the fashion industry.
Video posted on social media shows them marching through the store chanting 'fashion has failed us'.
One woman carried a sign stating 'we want diversity for all brands', while another branded a placard with the hashtag #fallenangels.
Their protest comes after the much-anticipated annual Victoria's Secret show took place on Sunday night, pre-filmed in New York, which starred the likes of supermodels Martha Hunt, Sara Sampaio and Stella Maxwell.
The show was marred with controversy after chief marketing officer Ed Razek dismissed calls for the inclusion of plus-size and trans models - remarks he later retracted, issuing an apology.
After the show, singer Halsey, who performed on the night, also distanced herself on social media, posting on Instagram to say that 'as a member of the LGBTQ+ community, I have no tolerance for a lack of inclusivity'.
Protesters dressed in their underwear have staged a demonstration outside lingerie giant Victoria's Secret on London's Oxford Street, just days after the annual 'angels' show was broadcast
And standing outside the lingerie store on Thursday, a group of models echoed that message, showing off a range of body types as they protested on the busy London Street.
One woman sported a colostomy bag, while the women posed together with signs demanding a more diverse range of models representing the brand.
Another held a sign that said 'Embracing every body type', while another used the front of the store as her own catwalk, strutting up and down as she branded a board with the words 'We want equality at Victoria's Secret'.
The event appeared to have been organised by clothing brand Nu Nude, which promotes body positivity and advocates for women of all shapes and sizes.
A video posted on the brand's Instagram story sees the group of women getting changed into their underwear in the store, before walking through the shop, shouting 'Fashion has failed us', before continuing their protest outside.
The women braved the plummeting temperatures wearing just knickers and a sports bra, in a bid to raise awareness at the lack of diversity in the fashion industry
Their protest comes after the much-anticipated annual Victoria's Secret show took place on Sunday night, pre-filmed in New York, which starred the likes of supermodels Martha Hunt (seen), Sara Sampaio and Stella Maxwell
The latest Victoria's Secret show saw its lowest ever ratings with just 3.27 million viewers, the smallest since it became a holiday-season TV event in 2001.
And even singer Halsey, who performed at the show, called out the brand following her appearance, addressing comments which slammed its lack of exclusivity.
Taking to Instagram, Halsey, who is bisexual, said: 'I have adored the Victoria’s Secret Fashion Show since I was young. Performing this year alongside other amazing artists and hardworking models/friends was supposed to be the best night of my year.
'However, after I filmed the performance, some comments were made regarding the show that I simply cannot ignore.'
One woman sported a colostomy bag, while the women posed together with signs demanding a more diverse range of models representing the brand
Standing outside the lingerie store on Thursday, a group of models echoed that message, showing off a range of body types as they protested on the busy London Street
She continued: 'As a member of the LGBTQ+ community, I have no tolerance for a lack of inclusivity. Especially not one motivated by stereotype.'
'If you’re on my page because you watched my performance tonight, please allow me instead to direct your attention to GLSEN: An organization that offers services aimed at protecting LGBTQ+ youth,' she said.
'And with respect to those youth targeted by these comments in a world where they have been made to feel "other," I have made a sizable donation in their honor.'
Concluding, she said: 'If you are a trans person reading this, and these comments have made you feel alienated or invalidated please know that you have allies. We stand in solidarity.
Another held a sign that said 'Embracing every body type', while another used the front of the store as her own catwalk, strutting up and down as she branded a board with the words 'We want equality at Victoria's Secret'
The event appeared to have been organised by clothing brand Nu Nude, an advocate for women of all shapes and size
A video on Instagram story sees the group of women getting changed into their underwear in the store, before walking through the shop, shouting 'Fashion has failed us', and continuing their protest outside
The Victoria's Secret Fashion Show has been marred with controversy ever since it was filmed on November 8.
Following the taping, chief marketing officer of L Brands Ed Razek, 70, spoke to Vogue and said why he thought the brand shouldn't have 'transexuals' walk in the show.
He told the publication: 'It's like, why doesn't your show do this? Shouldn't you have transsexuals in the show?
'No. No, I don't think we should. "Well, why not? Because the show is a fantasy. It's a 42-minute entertainment special. That's what it is.'
However he later backtracked, apologising for the comment.
'My remark regarding the inclusion of transgender models in the Victoria's Secret Fashion Show came across as insensitive. I apologizs,' he said.
'To be clear, we absolutely would cast a transgender model for the show. We've had transgender models come to castings… And like many others, they didn't make it… But it was never about gender.
'I admire and respect their journey to embrace who they really are.'
Victoria's Secret declined to comment when contacted by FEMAIL.
Singer Halsey, who performed at the show, called out the brand following her appearance, addressing comments which slammed its lack of exclusivity
Halsey said: 'As a member of the LGBTQ+ community, I have no tolerance for a lack of inclusivity. Especially not one motivated by stereotype.'
Following the taping, chief marketing officer of L Brands Ed Razek, 70, spoke to Vogue and said why he thought the brand shouldn't have 'transexuals' walk in the show
However he later backtracked, apologising for the comment. 'My remark regarding the inclusion of transgender models in the Victoria's Secret Fashion Show came across as insensitive. I apologizs,' he said