January 28, 2020 | 1:57pm
Google debuted an unforgettable Super Bowl ad Tuesday about the human struggle to hold on to memories.
The heart-wrenching commercial features the voice of an elderly man asking his Google Assistant to show him photos of he and his apparently late wife Loretta, and asks the device to remember endearing details about his beloved.
“Hey Google, show me photos of me and Loretta,” he asks, prompting an image of the couple to appear — and then another when they were younger, which elicits a happy memory. “Remember she hated my mustache,” he laughed.
Google Assistant replies onscreen, “OK, I’ll remember that.”
“Remember, Loretta loved going to Alaska,” he commands as another picture of the couple fishing shows.
“Show me photos from our anniversary,” he asks. A video of a young Loretta shows her laughing. “Remember, she always snorted when she laughed.”
Then, Google Assistant pulls up a record of all the man’s notes — “Here’s what you told me to remember” — each dated from the time the request was made, leading back to May 14, 2017.
“Loretta always said, don’t miss me too much, and get out of the dang house,” the note read.Google’s new Super Bowl commercial takes on the realities of dealing with dementia. Google
The one minute, 30 second spot is tugging at the heartstrings of social media.
“This hit me hard, my grandmother had alzheimers, on her death bed I told her goodbye but she didnt recognize me or my mom, we were complete strangers to her, she felt so far away from me,” commented one YouTube user.
“Never did I think that a google ad would bring me to tears,” said another.
One watcher felt the clip captured how technology and the internet can help us feel a little less lonely:
“Equal parts beautiful, touching, encouraging for a future with Google and terrifying at our dependency on it. Right on the knife’s edge of what it means to benefit from our marvelous digital world and our loss of traditional social support. I stan this ad.”