The Earth is our one and only home, and human activity resides in almost every corner. As our civilization advances, and as we put increasing pressure on Earth’s resources, we all share in the responsibility of caring for and maintaining our home. One way for each of us to better understand the health of our planet is to see it for ourselves. At EarthNow, we’re creating the means for you to instantly see almost anywhere on Earth in “true real-time,” giving you a live and unfiltered view of your planet. Our aim is for you to experience Earth’s beauty and its fragility, and to recognize the importance of being good stewards of our world. Via a constellation of advanced imaging satellites, EarthNow will deliver an unprecedented and highly valuable user experience: continuous real-time video of the Earth enhanced by machine intelligence.
With EarthNow you can:
EarthNow is an ambitious and unprecedented undertaking. And yet our objective is simple—to connect you visually with your Earth, in real-time.
Earth video loop and images provided by NASA.
EarthNow is the first satellite imaging system designed expressly to deliver real-time, intelligent video observations of the Earth. EarthNow’s constellation is designed to ensure that at least one satellite is always above most places on Earth. Each satellite is equipped with extensive on-board processing to enable real-time interpretation of the video captured by the imagers. As a result, EarthNow will deliver an unprecedented capability: real-time, continuous and intelligent video of the Earth from space. EarthNow will let you understand and see our Earth in real-time, all the time.
EarthNow represents a dramatic leap forward in capability compared to other Earth observation satellite systems, which deliver pictures and sometimes video clips to users many minutes, hours and even days after they are requested. With existing systems, users can see only what has happened in the past. With EarthNow, you can see events unfold as they happen in real-time.
EarthNow was invented by Russell Hannigan (Founder and CEO,) and its core imaging technology was incubated within the Invention Science Fund (ISF) of Intellectual Ventures from 2014 to 2017. EarthNow, LLC was spun-out in 2017 and closed on an initial financing round in January 2018. EarthNow follows closely on the heels of other ISF spin-outs, including various metamaterials-based companies.
The EarthNow investors are Airbus, the Softbank Group, Bill Gates and Greg Wyler. We are not disclosing the amount of funding raised at this time.
Airbus is responsible for developing EarthNow’s satellites which will utilize an upgraded version of the satellite bus originally developed for OneWeb. This mass-produced and highly-capable bus provides a level of affordability and reliability impossible to achieve with traditional satellite manufacturing practices. Equally important, Airbus is a global market leader in the provision of satellite imagery and value-added services.
Users will be able to see places on Earth with a delay as short as about one second. This makes it possible to see and monitor events as they happen.
A sufficient number of satellites will be deployed to ensure that at least one EarthNow satellite is always above areas of coverage. This means it will be possible to observe specific locations on Earth continuously.
Each satellite is equipped with an unprecedented amount of onboard processing power, including more CPU cores than all other commercial satellites combined. When combined with terrestrial processing and machine learning, this will give the EarthNow satellites the ability to interpret what they see in real-time. Machine intelligence is expected to be of great value for applications where users need to know what is happening, as it happens.
The constellation will be deployed in phases, eventually reaching hundreds of satellites in number. In the first phase, the satellites will cover the vast majority of targeted markets. Future enhancements will deliver 100% pole-to-pole global coverage. Each EarthNow satellite will be constantly connected to the ground network, thereby ensuring real-time availability on a global basis.
Each satellite is equipped with unique video imaging systems. The “Global View Imager” provides horizon-to-horizon intelligent video imaging, enabling continuous detection and monitoring of events over almost the entire Earth 24/7. Simultaneously, the “Spot View Imagers” can zoom in and see specific locations in more detail. For privacy protection, the resolution of the imagers will not be capable of monitoring an individual person.
The native video resolution, combined with image enhancement techniques, is designed to enable event monitoring and tracking applications consistent with existing and future customer requirements.
EarthNow users will be able to see illuminated objects and events at night including, for example, buildings in towns and cities, traffic on the roads, ships at sea, fires burning in a forest, flashes of lightning, and space debris burning up in the atmosphere.
EarthNow will offer various commercial products and services tailored to a wide range of users. We will initially serve high value enterprise and government customers in need of real-time Earth observation. Because EarthNow is a very high capacity system, we eventually expect to serve millions of consumers, such as via an app on any device, allowing each user to see and interact with the Earth in real-time. Easy and intuitive access to EarthNow products and services is central to the user’s experience.
We are not disclosing our deployment schedule at this time, as the current phase of work is focused on the overall system design and associated project plan.
We are in discussions with several launch service providers.
Privacy is fundamental to EarthNow. We will hire a “Chief Privacy Officer” to ensure that we not only meet the privacy laws in jurisdictions where we operate, but also that we respect societal privacy. We will work closely with governments and the public at large to address privacy concerns, while providing visual Earth coverage for the benefit of humanity and our planet.
We will fully comply with all laws in the jurisdictions in which we operate.
There is no association between EarthNow and the JPL Earth-Now app or the blog created by the Cooperative Institute for Meteorological Satellite Studies at University of Wisconsin.
In the next year we will meet with developers interested in creating new applications based on the EarthNow video and machine vision capabilities. Please send an email to firstname.lastname@example.org so that we may begin connecting with you.
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EarthNow is looking for talented, creative and highly-motivated people to join our adventure.
We are especially interested in individuals with video processing, machine vision and spaceflight electronics expertise, as well as business development and sales professionals with Earth observation market experience. Please send us your contact information and a short (200 word) summary describing what you could bring to EarthNow.