You'd think Goop, Gwyneth Paltrow's "lifestyle brand" for clean-freak whippies, and Infowars, Alex Jones' conspiracy compendium for seething fascists, wouldn't share much in common. But they both have exactly the same business model: selling wellness to people skeptical and fearful of mainstream medicine and healthcare. Nikhil Sonnad took a look at the ingredients on each site and found that it's all the same stuff.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice and Goop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
Call it horseshit theory: opposite extremes of lifestyle branding converging on a hidden axis of shared appreciation for their audiences.
There’s still magic in the world, as evidenced by this fairy’s-eye view of Children’s Fairyland, that charming 70-year-old storybook theme park in Oakland, California. You might remember that when I’m not blogging, I work with Fairyland. WELL… months before we were mandated to shelter in place, a local photographer, Stephen Loewinsohn, contacted our team at […]
To my disappointment, North Korean state media stated that Kim Jong Un did not use his family’s mastery of magic to teleport or time travel out of the public eye. “In fact, people can’t disappear and reappear by folding space,” stated a report in the Rodong Shinmun, the newspaper of the Central Committee of the […]
Boing Boing pals, magician Ferdinando Buscema and writer Erik Davis (High Weirdness), have created a really lovely and provocative little four-minute “visual meditation” based on the PK Dick essay, How To Build A Universe That Doesn’t Fall Apart Two Days Later Ferdinando says he put the piece together “to alchemize the anxiety and distill something […]
Game engines aren’t just the lifeblood of the video game industry. They may soon be the lifeblood of Hollywood. Since emerging in the late ’90s, the Unreal game engine has quickly become one of the world’s foremost tools for game creators. Now, Disney’s hit Star Wars spinoff series The Mandalorian is using Unreal as well. […]
Apple AirPods have become the default earbuds beloved by millions. Unfortunately, they also cost $159, so it’s no surprise that since they were first introduced in 2016, companies have battled to produce comparable headphones at a lower price. The UK-designed and engineered Veho STIX true wireless earphones may have cracked that particular problem, striking a […]
Instagram isn’t just for tweens and foodies. In fact, the image-heavy platform not only wants to mint new Instagram influencers — it also wants to make them rich. In the last few weeks, the company announced ad revenue sharing on IGTV videos, special badges you can buy from your favorite accounts through Instagram Live, merchandise […]