The psychological reason that so many fall for the “Big Lie”

Contrary to popular belief, there is no evidence that Nazi propaganda chief Joseph Goebbels coined the term “Big Lie.” According to the supposed quote, Goebbels said that if you tell “a lie big enough” and regularly repeat it, “people will eventually come to believe it.” That said, Adolf Hitler actually did use the phrase “big lie” — but not to describe his own propaganda strategy. In a darkly ironic case of psychological projection, he came up with the expression to defame the Jewish community.

“In the big lie there is always a certain force of credibility,” Hitler wrote in “Mein Kampf,” his 1925 autobiographical manifesto. He observed that most people are only comfortable telling small lies, and imagined others would be as uncomfortable as themselves perpetuating big ones. “It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously,” Hitler explained. “Even though the facts which prove this to be so may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation.”

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