VIDEO - About Us | Redefine Meat

OUR VISION

To create a world where anyone can enjoy great meat without compromise

At Redefine Meat, we love meat. Really, really love meat. We believe that the world deserves New-Meat™, plant-based meat, that’s not only good for the environment but is also kind to animals. Having studied animal meat’s unique components, and perfected cutting-edge technologies, Redefine Meat provides a wide range of high-quality products that are just as delicious as the meat you already know and love. New-Meat™ delivers an uncompromised and extraordinary culinary experience with its taste, texture, and aroma.

A TASTE FOR SUCCESS

We’ve come a long way over a short period. See our most impressive and memorable highlights.

• 2022

  150+ employees, worldwide

• 2021

  Commercial launch in the UK, Germany & the Netherlands

• 2021

  First company to commercialize plant-based whole cuts

• 2021

  Thousands of New-Meat™ dishes sold at Pop-Up

• 2020

  World’s largest blind tasting

  The ‘world’s largest’ blind taste test for its 3D printed meat alternative. The company secured over a 90% acceptance rate.

• 2020

  Achieved 10kf per hour printing speed

  Redefine Meat has spent several years examining the muscle structure to determine a formal way to engineer and 3D print different styles of meat.

• 2019

  Seed round of investment | 10 employees

• 2019

  Strategic collaboration with Givaudan

• 2019

  World’s first blind tasting in a restaurant

  Diners at a fancy restaurant in Israel were served an elegantly plated kebab, garnished with an eye-catching swipe of crimson sauce and thin slices of red onion.

• 2018

  World’s first 3D printed plant-based steak

A Seasoned Team of Passionate Meat Experts

Get to know our all-star team, whose talent and experience is surpassed only by their passion for great meat.

Helping Us Build the World’s Largest Meat Company

Givaudan

Hanaco

Happiness Capital

CPT Capital

Technion - Israel Institute of Technology

K3 Ventures

LOSA Group

Plant Based

Synthesis Capital

A company
on the Cutting Edge

The Israel Innovation Authority is the support arm of the Israeli government, charged with fostering the development of industrial R&D within the State of Israel. Redefine Meat received the IIA largest grant ever for a technological startup within the food segment, and is the first Alt-Meat company to receive support for the transfer of technology from development to production.

EIT Food accelerator program – Redefine Meat chosen as winner in the first ever cohort of the prestigious food tech accelerator managed by the European Institute of innovation and technology (Funded by the European Union). The winners were selected out of 41global agrifood technology startups involved in the EIT FAN Program and over a four-month acceleration period.

Redefine Meat won the 2018 Start up Innovation Challenge category for Most Innovative Plant-based Finished Product. For the Fi Europe Innovation Awards, a jury of eight experts from various fields of the F&B industry selected the most innovative submissions from the international entries.

Out of hundreds of participants and 15 international finalists, Redefine Meat received the "people choice award" for ground-breaking, sustainable solutions for the food and agriculture (F&A) industry. FoodBytes! by Rabobank is a global pitch competition and networking platform – hailed for identifying leading innovation and insight, judged by an esteemed panel of experts.