The Podcast Broker

Work with an Experienced Team to Help You Evaluate or Buy Established Podcasts.

What is The Podcast Broker?

• A Community of Content Creators

  Explore a wide selection of podcasts in a variety of genres all with an established audience.

• A Trusted Partner

  We’ll help you through the entire process: from correctly evaluating a show to purchasing a podcast and all connected assets.

• Peer-to-Peer Podcast Buying Platform

  Eliminate third-party interference & connect directly with hosts interested in selling their shows.

We Connect Sellers with Buyers

The Podcast Broker was created to simplify the process of buying or selling an established podcast. Utilizing years of experience, we provide a roadmap to execute a well-crafted hand-off from host to host to ensure a seamless experience for both parties.

We are here to help you with an endless list of possibilities on how you can sell or buy a podcast.

• Yes! A podcast is a commodity just like any other online product or service. Podcasts have established audiences, often years of podcast episodes, rankings & reviews that are all valuable.

• When purchasing a podcast, you receive control of the RSS feed which gives you access to change, modify, delete or add new episodes. You’ll be in full control of the show’s cover art, show descriptions, and other aspects of the podcast. By purchasing the podcast and RSS feed, you’ll also have access to all subscribers of the podcast. Other digital assets like websites, social channels, etc. may also be negotiated in the sale.

• Podcasts with established audiences are most sellable. Additional assets such as a website, email list, social channels, etc., can make a podcast more appealing to a buyer.

• Audiences know, like, and trust the host of their favorite podcasts. We recommend having the new podcast host co-host the show for 4 episodes and introduce the new host to the audience during each episode. Next, the host will release an episode announcing that the co-host will be the new full-time host of the show.

• Yes, you can redirect existing RSS feeds, and the audience to your primary podcast and RSS feed.

• A podcast transaction length will depend on the seller and buyer agreeing on purchase terms. It can be quick or more drawn out, depending on the complexity of the transaction.

Meet the Team

• Heather Osgood

  Founder of True Native Media, a podcast representation agency, host of The Podcast Advertising Playbook, Forbes Council Member.

• Ben Richardson

  Co-founder of RSS.com a premier podcast hosting site, Commercial Real Estate Investor, Serial Entrepreneur.

• Alberto Betella

  Co-founder of RSS.com, a premier podcast hosting site. Former CTO at Badi ($45M VC), Alpha Moonshots and KoaHealth ($36M VC).

• James Cridland

  Advisor, Editor of Podnews.net, and Radio Futurologist.

• Gordon Firemark

  Legal Advisor, Podcast, Entertainment & Media Attorney.