Podcasting 2.0 is an initiative of podcast hosts, app developers, and podcast-space enthusiasts to expand the capability of podcasting by increasing the functionality of open RSS.
Podcasting 2.0 has already had a significant impact on podcasters. The most widely adopted function thus far has been the ability to link a transcript within the podcast RSS feed. This gave Blubrry the ability to allow podcasters to have a closed caption-supported podcast player.
While this is one success, a multitude of new ideas have resulted in massive work to expand podcasting. We will see rapid adoption of new features, each with its own goal, function and ultimately what it achieves for the content creator.
From early 2004 to July 2005, there was immense innovation in podcasting, and that innovation vanished in July 2005 when Apple introduced podcasting to iTunes.
Why innovation stalled was simple, Apple determined the trajectory of innovation. That has changed with a huge desire to move the space forward and reclaim the innovation that launched the podcasting space.
Many of the features we describe below are yet to be widely adopted. We are in a chicken and egg era where we have to build the features, get you to use them, and then push adoption as a community.
Some adoption will happen faster than others. Still, efforts with a new coalition of podcasting companies and app developers have laid the groundwork for an agreed adoption timeline. We at Blubrry are pressing forward.
We are in a unique position in that 85,000 independent podcasts use our PowerPress plugin, and tens of thousands of shows use our internal publisher. We can, as one company, enable more than 100,000 shows to implement these new features.
We will describe the feature, its goal, and what it can mean for you. We will not get down into the technical jargon, as we want to make it easy for you to use and employ on every one of your shows and episodes.
The benefit of this feature is that you do not need the chapter segments documented upon publishing, only a link to the file. This allows you or your fans to document the segment of your show post-publishing.Chapters then can be displayed by a wider range of playback tools – including web browsers – and images can be retrieved on playback rather than bloating the audio file size.
Benefits include that third parties can map where shows originate and allow you to collaborate. It allows listeners to look for shows and episodes being recorded in specific locations. And there are potential commercial opportunities where a company may be looking to sponsor a show that is local to them.
For many years it has been impossible to determine a show’s origin. This solves this and allows you to be better served as a podcaster by those offering services in your local area.
This feature allows you to announce when your show is scheduled to go live, then switch the apps to ‘live mode’ when you update your status from pending to live. Once your live show is over, you can update your show to end, putting the supporting podcast apps back to on-demand mode.
The goal is to keep your podcast listener in the app, and features under development will allow them to participate in cross-app communications.
Crypto astigmatism – with the crypto market in upheaval, many do not want to be involved. My analogy for this is to forget investment. This is not an investment model. This is a model where your listener converts an appropriate amount of Bitcoin into Satoshis and then donates those sats. The value of the sats will change based on the price of Bitcoin, but if you think of Satoshis that can be converted to cash and not an investment model, it will be easier to get your listeners to participate.
Real-world financial institution issues with a PayPal donation of $2, you would have 50 cents processing fees going to PayPal. In the value world, using Satoshis, that same $2 donation equivalent in sats would cost mere pennies for the transaction.
Everyone wins, and we build a sustainable podcast ecosystem. In the value model, there are splits: each participating app/service takes a small split that the podcast listener funds, usually 1% to 5%. Your participation in the value model supports the app developer/services with ongoing revenue, you help fund the podcasting 2.0 initiative, and you always receive 100% of what the listener intended for you to receive, as the fees are paid by the sender.
Additionally, at an episode level, you can designate a guest to get a split of what you receive. For example, when you set up your splits at the show level, you can specify a co-host to get 50%. And then when you provide a split at the episode level, you can designate a guest to get 10%, and, for that episode’s revenue, only you and your co-host split goes down to 45% each and your guest gets 10%.You are providing value to your guest for being on when your audience values your guest and boosts the episode.
The Value4Value model works whether you received a 1000-dollar PayPal donation or a 100,000-sat donation. Shows have the option of adding the Value block to their shows. This can lead to substantial revenue, but you must teach your audience the value of the Value 4 Value system and encourage them to use Apps that support the Value block. By using a podcast listener app at NewPodcastApps.com
Read about the Value4Value model at value4value.info