Spotify’s $1 Billion Podcast Bet Turns Into a Serial Drama - WSJ

By

Anne Steele

and

Sarah Krouse

Spotify spent more than $1 billion to build a podcasting empire. It struck splashy deals with Kim Kardashian, the Obamas and Prince Harry and Meghan Markle. It paid $286 million for a pair of podcast studios and spent $250,000 and more an episode on exclusive shows to lure new listeners.

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