How to make big money from podcasts

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A decade ago, as chancellor and shadow chancellor, George Osborne and Ed Balls attacked each other’s policies at the dispatch box in the House of Commons.

Nowadays, each Thursday afternoon, they meet up at the east London offices of Acast, a podcast distribution firm, to exchange banter that is packaged into a 50 minute-ish show, Political Currency.

“Now we’re a few episodes in, we kind of know what we’re doing, we’re in our stride,” said Balls, the politician-turned-TV personality, who turned up for last week’s recording in a fleece.

“Yes,” agreed Osborne, sitting across a round table and kitted out in a blue shirt and gilet. “It’s one of those things that ends up taking over the week. And I end up thinking about what