• Podcasting 2.0 September 16th 2022 Episode 102: "Down With OP3"

• Adam & Dave discuss the week's developments on podcastindex.org and are joined in the board room by Kyle Hebert

• I'm Adam Curry in deep in the Heart of Georgia

• And in Alabama - I'm waving at him right now he feels so close: Say Hello to my Friend on the other End - Dave Jones!

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• Bluffton Georgia White Oaks Pastures

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• Positioning
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• Boost Bait

• Boostagrams numerology

• Curiocaster social data

• ShowNotes
  • Kyle Hebert
    • Kyle Hebert - Wikipedia
    • Kyle on PC20
    • Intergalactic Boombox
  • Stats boost boost boost up front!
  • OP3: The Open Podcast Prefix Project
  • Podcast Prefix Analytics Explained
  • Swedish podcast company Acast lays off 15% of its staff - Bloomberg
  • A Swedish Company Aims to Spend Millions Acquiring Indie Podcast Networks - Bloomberg
  • CPM vs VPM
    • Host read $24
    • DAI $5-$10
    • VPM = downloads*4% average amount
    • Across my shows $30.51
    • VPM is higher when audience is small
  • Podcast brand-safety tools are trying to demystify the space for wary advertisers
  • A new data set for better monitoring of the political podcast ecosystem
  • Sound stack - advertise-cast