Podcasting 2.0 August 14th 2026 Episode 267 - "Chocolove"

  The Boardroom is back! DHT is out and podping is go! The future of apps and how they're supported is on deck.
  The week Spotify put a big button on the screen that says you don't have to listen to the thing that pays for the show.
  On the docket: Spotify's "Skip Ahead" button and the terms of service that let them turn it on for everybody, the ad-stripping apps that got there first, and an industry that has mostly decided to say nothing about any of it.
  We are the only board meeting with no skip button
  I'm Adam Curry in the Heart of the Texas Hill Country
  And in Alabama, the man who took the DHT out and left the plumbing quieter than he found it — <i>Say hello to my Friend on the other End — Dave Jones!</i>
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ShowNotes
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  00 - THE SPOTIFY "SKIP AHEAD" BUTTON — THE BIG ONE
    <b>What it is:</b> Spotify is testing a button that appears on the playback screen the moment it thinks you'd want to skip — an intro, a sponsorship message, or an <i>entire ad break</i>. It is bigger than everything else on screen. One tap drops you at the end of the break, back in the show. Premium subscribers only, selected markets including <b>US and UK</b>, and only when the app is in the foreground.
    <b>Who broke it:</b> <b>James Cridland at Pod News, 4 August 2026</b> — an exclusive. Spotify never announced it. Semafor and most of the trade press picked it up afterwards; Cridland noted on air this week that some of them ran it <i>without credit</i>.
    <b>The number that makes it different from a skip button:</b> Cridland's arithmetic — skipping a typical ad break by hand is <b>nine presses</b> of the 15-second button, plus a correction tap when you overshoot. Skip Ahead is <b>one</b>. "Some people have said, oh, but you've been able to skip for years and this is no different. But a button that only appears when it's stuff that Spotify thinks you should be skipping is a start."
    <b>It skips other people's money:</b> the button fires on third-party ads — Acast, Odyssey, the New York Times — <i>and</i> on ads inside Spotify's own shows. It even skipped Search Engine's read for <b>its own paid tier</b>, PJ Vogt pitching Incognito Mode. One half of Spotify sells advertisers reach; the other half hands listeners a button to leave.
    <b>Spotify's answer, and the trapdoor in it:</b> Spotify told Cridland it is "not affecting ad delivery." True only if delivery means <i>to the device</i>. Cridland: "If ad delivery is to the listener's ear, which is actually what people are paying for..." — <b>the download still counts, the ad still gets billed, the human never hears it.</b> Spotify's other defence: the button merely shows where other listeners already skip. Cridland: "I'm not entirely sold on that, but if that's what Spotify say, I mean they wouldn't lie."
    <b>🔥 THE LINE FOR THE BOARDROOM — read the terms of service:</b> "What's to stop them from going, you know what, people are using that skip ahead button, why don't we just turn that on automatically? I went to have a look at the terms and conditions of Spotify. <b>There is nothing to stop them from doing that. Nothing at all.</b> And let's be clear, that would destroy the ad-supported ecosystem that podcasting is."
    <b>Why the scale makes it existential:</b> Spotify is <b>72% of all podcast downloads in the Philippines</b>, <b>47% in Mexico</b>, about a third in Australia, 75%+ in some markets. <b>~300 million paying subscribers</b> plus 500 million free. Cridland on the smaller ad-strippers: "Podtastic will never be that big... they're not going to materially harm the podcast industry. <b>This is.</b>" And it sets the precedent — if Spotify does it, every other app can say the same.
    <b>The YouTube comparison, and why it fails:</b> YouTube also lets you skip some sponsor reads — but <b>YouTube pays creators to be there.</b> Spotify pays nothing for an RSS show to be on Spotify. Same behaviour, opposite deal.
    <b>Board question (Adam):</b> if the ad is baked into the file and the file is fully downloaded, who exactly is the injured party — and is that an argument for the download metric or the final proof it's worthless?
    <b>Timing, for the cynics:</b> Spotify's Q2 report credited "favorable podcast impacts" with pushing its profit margin to an <b>all-time high</b> — in the same window it built a button to strip other people's ads.
    Pod News — Spotify threatens industry with ad-skipping tool
    Semafor — Spotify's new 'skip' button could end the podcast business as we know it
    Forbes — Spotify tests ad-skip button that could upend podcast advertising
    Gizmodo — very cool for listeners, not for podcast businesspeople
    Digital Music News — Spotify appears to be testing a 'Skip Ahead' button
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  <b>Make the Funding Tag Buttom Prevelant!</b>
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  01 - THE DEAFENING SILENCE — WHO ACTUALLY PUT THEIR HEAD UP
    <b>Cridland's charge, this week:</b> "I find it fascinating, although not altogether unsurprising, that <b>so many people who rely on podcast advertising for a living have sat on their hands and said bugger all on this.</b>" His read on why: nobody wants to go on the naughty step with Spotify or Apple and lose promotion.
    <b>Acast — Greg Glenday, given only after a week's thought</b> (he declined to comment for the original story): "We do have some creators on the Acast platform who are not happy about this, and we will support them completely as they evaluate any recourse. Acast is working privately with Spotify to understand if we could have collaborated more on the rollout or positioning." Cridland's read: a hand-slap for not consulting partners, not a condemnation.
    <b>Adopter Media — Glenn Rubinstein</b> calls it <b>"fundamentally wrong."</b> One of the very few naming it plainly.
    <b>Ben Richardson</b> — interviewed on PNWR, sat squarely on the fence, neither for nor against.
    <b>👀 Watch this space:</b> Cridland said on air this week he is <b>publishing another story next week</b> — "because I've discovered even more." There is a second shoe.
    <b>Cridland on Spotify's character:</b> "I would hope that Spotify respects the creators. <b>All of the history of that company suggests that they don't.</b>" And on the replies he got: "the responses I've got from Spotify seem to show just a total misunderstanding of how the podcast industry works, which is more concerning to be honest."
    <b>The endgame he sketches:</b> "The advertisers will notice when the ads don't work as well as they used to. And if the ads stop working, the advertisers will walk away. And we will have <b>no opportunity to bring them back</b> — they'll say, we've tried podcasting and it doesn't work for us anymore."
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  02 - THE APPS THAT GOT THERE FIRST — AD-STRIPPING AS A CATEGORY
    <b>The framing worth having:</b> this is not one rogue app. In the space of about three weeks there are at least half a dozen shipping products whose entire pitch is removing the ads. Spotify didn't invent the behaviour — <b>it industrialised it.</b>
    <b>🥇 PODTASTIC — the one Pod News covered (22 July 2026).</b> Publisher: <b>Freewheel Group Ltd</b>. <b>$2.99/month</b> billed annually ($34.99/yr), or $9.99 monthly, 14-day trial. None of it goes to creators; up to 30% goes to Apple or Google. It "automatically skips past the interruptions other listeners skip" — crowd-sourced from aggregated listener behaviour rather than transcription. Plus AI summaries.
    <b>🥷 Podtastic's real trick — it is nearly unblockable:</b> the app downloads the MP3 <b>straight to the phone and identifies itself in server logs as a web browser (Safari v604.1)</b>. To block it you'd have to block every web browser. The developer deliberately never mentions ad-skipping in the store listing and never names specific podcasts. Same developer previously ran <b>PodcastAdBlock</b>, which stripped ads and sold ad-free versions — shut down May 2026.
    <b>🆕 CASTRIA — the one Adam is thinking of, and it's FREE.</b> iOS, iPad, Android, plus an installable web app, one account syncing across all of them. It <b>transcribes the episode and pinpoints every ad, sponsor read and commercial break</b> — including host-read ads, which crowd-sourcing misses — and skips them hands-free. One tap to switch it off or keep a sponsor you actually want. Ships AI summaries, searchable transcripts, tap-to-jump topics.
    <b>🎯 Castria's defence is the interesting part — they've pre-argued your side:</b> "Does this hurt podcast creators? <b>No.</b> Castria downloads the complete episode straight from the publisher using your phone, so it registers as a genuine download and <b>the ad impressions count just as the creator intended</b> — we never re-host or alter the file." <i>That is the download metric being used as a moral alibi.</i> If the number is all anyone measures, stripping the ads is victimless by definition. <b>Same trapdoor as Spotify's "we're not affecting ad delivery."</b>
    <b>Also in the wild:</b> ZeroAds (zeroads.ai) — "remove ads from any podcast, keep your app"; AdSkipPro; PurerPodcasts. There is now a comparison-shopping blog post ranking podcast apps <i>by ad-skip quality</i>.
    <b>Neil Vellio's voicemail to PNWR, which is the whole argument in ten seconds:</b> "You can measure an ad to the end of its days, and it's still going to be an ad that someone's gonna pay to get shot of. <b>Fix why people are paying to skip the ads, and half your measurement problem evaporates.</b>" And on the AMP Accords putting Spotify and YouTube on the committee: "a bit like inviting the two biggest meatheads to the anti-bullying committee."
    Pod News — Another app promises to cut out the ads (Podtastic)
    Castria
    Podtastic
    ZeroAds
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  04 - DAVE'S WORLD — PODPING v0.12.0, AND THE ONE-LINER OF THE WEEK
    <b>🎯 DAVE'S POST ON THIS EXACT STORY (7 Aug), the line to open with:</b> "I look at what <b>AMP wants podcast app developers to do</b> in support of advertisers. Then I look at what podcast app developers are <b>actually doing with advert skipping</b>. One of those will win out. And <b>it isn't the one that requires tons of first-party data collection/reporting and the taking on of privacy liabilities.</b>"
    <b>#podping v0.12.0 shipped (7 Aug)</b> — writer, watcher and monitor, source and docker. <b>DHT is gone</b>: bootstrap peer discovery now uses the 5 stable, never-changing podping.cloud writer IDs as a pre-seeded list. Dave, 3 Aug: "It adds nothing but redundancy and bugs to the code."
    <b>The ask to the audience:</b> "Existing watcher nodes will need to upgrade to v0.12.0 for long-term stability. <b>I see hardly anyone has upgraded past v0.9.0.</b> Upgrading is super easy now that everything is on docker hub." — <i>make him say this on air; it's a direct call to action.</i>
    <b>Iroh v0.97 → v1.0.3</b> across all podping.cloud servers (v0.11.0, 2 Aug). Multi-arch docker in progress from @suorcd; @DavidMarzalC testing on a Pi. Dave on a reported memory leak: QUIC connections historically eat memory per connection, so self-monitoring recycle code exists — "and build with --release, it makes a huge impact." He'll fire up an Iroh relay once the code settles.
    <b>💰 The server-memory bit — good boardroom filler (13 Aug):</b> "I just priced 128 gigs of ECC server memory from HPE. It's over $6,000." Then the correction: they don't sell a 128GB kit anymore, so it's <b>two 64GB kits at $6k each — $12,000 for 128 gigs, as much as the entire base server itself.</b>
    <b>Dave on the modern tech stack (12 Aug), replying to Marco Arment:</b> "It's every corner of the modern technology corporate world. <b>All the digital business processes are broken.</b> Even the simplest things that used to be handled in 20 minutes can take days or weeks. All the beauty of modern tech interop gets stomped on by massive corporate greed, incompetence and inefficiency. <b>When you make mountains of profit even while your shit is broken it's hard to get anyone to care.</b>" Also, flatly: "AI customer support chat bots are infuriatingly bad."
    <b>🤖 Gell-Mann amnesia, with a screenshot (7 Aug):</b> "Gemini says Overcast supports video. Just your daily reminder to <b>not believe what AI says without verification.</b>"
    <b>OpenJDK bans AI-generated contributions</b> — "Contributions in the OpenJDK Community must not include content generated, in part or in full, by large language models, diffusion models, or similar deep-learning systems." Dave: "<b>This coming from Oracle, who has bet their entire future on generative AI.</b>" His theory: Oracle's fear of copyrighted code surfacing in Java keeps the policy alive for years. Spurlock counters it reads as "interim" — "not no, but <b>not yet</b>." Dave: "<b>Not yet can last a very long time.</b>"
    <b>Housekeeping:</b> no board meeting on 7 Aug — Adam was out of town for the JCD memorial. Dead feeds are blocked naturally by the UNIQUE key on the url column of 'newsfeeds' — once marked dead it takes a new feed URL to get back in. And Mike Dell is speaking at <b>Podcast Movement NYC</b>: "Podcasting 2.0 — Why it's not Fringe anymore!"
    <b>Off-topic but very Dave (9 Aug), Wendell Berry:</b> "Science can function as religion only by making two unscientific claims: that it will eventually know everything, and that it will eventually solve all human problems."
    @dave — AMP vs. what app developers are actually doing
    @dave — podping v0.12.0 ships, upgrade your watchers
    @dave — Gemini says Overcast supports video