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		<title>PC20-274-2026-10-09</title>
		<dateModified>Fri, 09 Oct 2026 19:46:13 GMT</dateModified>
		<expansionState>1,14,20</expansionState>
		<ownerName>Adam Curry</ownerName>
		<ownerEmail>adam@curry.com</ownerEmail>
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	<body>
		<outline text="&lt;b&gt;Podcasting 2.0 October 9th 2026 Episode 274 - &quot;Vibe Cloning&quot;&lt;/b&gt;" _expanded="true">
			<outline text="The Future is here! And so is the risk of spinning out. Adam &amp; Dave go deep " created="Fri, 09 Oct 2026 19:45:34 GMT"/>
			<outline text="Dave predicted the &amp;quot;Skip Dynamic Ads&amp;quot; checkbox and declared DAI toast — and said Adam proved it works on our last board meeting. The Index&amp;#x27;s apps list now carries an open-source ad-stripping feed proxy, the research says listeners have had enough, and Podnews Weekly Review wants Adam on next week to explain himself. Plus a 168-line terms of service, the Podping mesh, and week one of Podcast Robot."/>
			<outline text="On the docket: the Better Offline ad audit, MinusPod, Libsyn publishing its ad slots in RSS, the new Terms of Service, closed Lightning channels and failing splits, Dave&amp;#x27;s Podping mesh and a distributed Index on PNWR, Podcast Robot&amp;#x27;s first week, podcast:contact goes live on TrueFans, publisher roles, and why Dave thinks marketing the namespace could backfire."/>
			<outline text="&lt;b&gt;The board meeting where our total liability to you is zero dollars"/>
			<outline text="I&amp;#x27;m Adam Curry in the Heart of the Texas Hill Country"/>
			<outline text="And in Alabama, the man who wrote a terms of service you can read in three minutes -- &lt;i&gt;Say hello to my Friend on the other End — Dave Jones!&lt;/i&gt;"/>
			<outline text="Download the mp3" type="link" url="https://op3.dev/e/mp3s.nashownotes.com/PC20-274-2026-10-09-Final.mp3"/>
			<outline text="Podcast Feed" type="link" url="http://mp3s.nashownotes.com/pc20rss.xml"/>
			<outline text="PodcastIndex.org" type="link" url="http://PodcastIndex.org"/>
			<outline text="Preservepodcasting.com" type="link" url="http://Preservepodcasting.com"/>
			<outline text="Check out the podcasting 2.0 apps and services newpodcastapps.com" type="link" url="http://newpodcastapps.com"/>
			<outline text="&amp;lt;i&amp;gt;Support us with your Time Talent and Treasure&amp;lt;/i&amp;gt;" type="link" url="https://www.paypal.com/donate/?token=m0z6N1K047lEsGvPDr3KMumKYHlUHRAdwPNY645UB0LR9fGf_OtpVByzHId7TEFYo9nXNS5aF33Zdjn9&amp;fromUL=true&amp;country.x=US&amp;locale.x=en_US"/>
			</outline>
		<outline text="Positioning">
			<outline text="The Podcast Index is here to preserve, protect and extend the open, independent podcasting ecosystem."/>
			<outline text="We do this by enabling developers to have access to an open, categorized index that will always be available for free, for any use."/>
			<outline text="Try a new podcast app today and see how much better the experience can be." type="link" url="http://newpodcastapps.com/"/>
			<outline text="What is &amp;lt;b&amp;gt;Value4Value&amp;lt;/b&amp;gt;? - Read all about it at Value4Value.info"/>
			<outline text="V4V Stats" type="link" url="https://stats.podcastindex.org/v4v"/>
			</outline>
		<outline text="&amp;lt;b&amp;gt;ShowNotes&amp;lt;/b&amp;gt;" _expanded="true">
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			<outline text="00 - 📜 1,088 LINES DOWN TO 168 — THE INDEX GETS NEW TERMS OF SERVICE" _expanded="true">
				<outline text="&amp;lt;b&amp;gt;Dave, 5 Oct:&amp;lt;/b&amp;gt; &amp;quot;Podcast Index terms of service updated (finally)… The old v1.x terms were &amp;lt;b&amp;gt;90% boilerplate legalese that never accurately reflected what we wanted. I get emails weekly asking for clarification.&amp;lt;/b&amp;gt;&amp;quot; · &amp;quot;The old terms of service were &amp;lt;b&amp;gt;1088 lines. The new ones are 168 lines. It&amp;#x27;s a 2-3 minute read.&amp;lt;/b&amp;gt;&amp;quot;" type="link" url="https://podcastindex.social/@dave/117389162908071298"/>
				<outline text="Terms of Service v2.0" type="link" url="https://api.podcastindex.org/tos_v2.0.html"/>
				<outline text="&amp;lt;b&amp;gt;And it is an open project:&amp;lt;/b&amp;gt; &amp;quot;The PI terms of service are an open project just like everything else. If you think something can be worded better… just open a PR.&amp;quot;" type="link" url="https://github.com/Podcastindex-org/terms-of-service"/>
				<outline text="&amp;lt;b&amp;gt;JS found the best line:&amp;lt;/b&amp;gt; &amp;quot;&amp;lt;b&amp;gt;Since the Service is free, our total liability to you is zero dollars.&amp;lt;/b&amp;gt;&amp;quot; : )))))))" type="link" url="https://podcastindex.social/@js/117396165431213710"/>
				<outline text="&amp;lt;b&amp;gt;Last week&amp;#x27;s bandwidth leak, follow-up.&amp;lt;/b&amp;gt; Dave to James, 3 Oct: &amp;quot;rotating URLs is a good solution… Part of the issue here is &amp;lt;b&amp;gt;linode not giving any visibility into per bucket/key stats&amp;lt;/b&amp;gt;. That alone probably means I need to change to a different solution.&amp;quot; And on 6 Oct, Linode rebooted the utility server &amp;lt;b&amp;gt;in the middle of the weekly full database dump&amp;lt;/b&amp;gt; — it had uploaded; &amp;quot;Stand down.&amp;quot;" type="link" url="https://podcastindex.social/@dave/117378593908636237"/>
				<outline text="🔍 &amp;lt;b&amp;gt;For Dave:&amp;lt;/b&amp;gt; did R2 win? And did the object-storage safeguards break James&amp;#x27;s 24-hour feed report (4 Oct)?"/>
				<outline text="&amp;lt;b&amp;gt;Spam, the new tells&amp;lt;/b&amp;gt; (cisene): hijacked high-profile shows republished through &amp;lt;b&amp;gt;spreaker.com&amp;lt;/b&amp;gt; under a 2-5 letter owner name for ad insertion — &amp;quot;easy peasy spotted and killed&amp;quot;; and SEO spam from lawyers, dentists, roofers, gardeners treating the Index as &amp;quot;a cheap/free billboard&amp;quot;. Chinese casino spam &amp;quot;has almost stopped&amp;quot;. Dave flagged one himself on Apple, 8 Oct." type="link" url="https://podcastindex.social/@cisene/117393112912558854"/>
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			<outline text="01 - ✂️ &amp;quot;DAI IS TOAST&amp;quot; — THE SKIP-DYNAMIC-ADS CHECKBOX IS COMING" _expanded="true">
				<outline text="&amp;lt;b&amp;gt;Dave, 8 Oct — the prediction:&amp;lt;/b&amp;gt; &amp;quot;By the end of 2027, one &amp;#x27;tier 2&amp;#x27; podcast app (meaning Overcast, Podcast Addict, Castro, etc) will put a &amp;lt;b&amp;gt;&amp;#x27;Skip Dynamic Ads&amp;#x27; checkbox&amp;lt;/b&amp;gt; on their settings screen, which will remove DAI slots from podcast episodes on-device after download. And, as soon as one of them does it, &amp;lt;b&amp;gt;they will all do it.&amp;lt;/b&amp;gt;&amp;quot; · &amp;quot;The writing is on the wall. DAI is too trashy and disruptive to the listening experience and the DAI ad load has become too high. &amp;lt;b&amp;gt;The podcast industrial complex will have nobody to blame but themselves.&amp;lt;/b&amp;gt;&amp;quot; (Adam boosted it.)" type="link" url="https://podcastindex.social/@dave/117405077950830505"/>
				<outline text="&amp;lt;b&amp;gt;How, per Dave (to mikek999):&amp;lt;/b&amp;gt; &amp;quot;On device transcription is already solid enough. Then you profile the mp3 waveform and look for anomalies that correspond to what the model thinks is an inserted advertisement… &amp;lt;b&amp;gt;Adam proved it works in real time on our last board meeting.&amp;lt;/b&amp;gt;&amp;quot; · &amp;quot;You don&amp;#x27;t need to know the slot timings. It&amp;#x27;s all discernable from the transcript and waveform.&amp;quot; · &amp;quot;If the tech exists, it will happen… It&amp;#x27;s why the Brave browser and uBlock Origin exists.&amp;quot;" type="link" url="https://podcastindex.social/@dave/117406111492964320"/>
				<outline text="&amp;lt;b&amp;gt;And on 4 Oct:&amp;lt;/b&amp;gt; &amp;quot;&amp;#x27;Skip dynamic ads&amp;#x27; will be a check box just like x2 speed or sleep timer… &amp;lt;b&amp;gt;I think baked in host read ads will continue. But DAI is toast imo.&amp;lt;/b&amp;gt;&amp;quot; Sam Sethi agreed: &amp;quot;apps make no money from ads… &amp;lt;b&amp;gt;Spotify has legitimised ad removal.&amp;lt;/b&amp;gt;&amp;quot;" type="link" url="https://podcastindex.social/@dave/117379871253416522"/>
				<outline text="&amp;lt;b&amp;gt;Better Offline, &amp;quot;Monologue: Australia&amp;#x27;s Dodgiest AI IPO Is A Pale Horse&amp;quot;&amp;lt;/b&amp;gt; (Ed Zitron, iHeart / Cool Zone, 9 Oct). Adam: &amp;lt;b&amp;gt;&amp;quot;front ads cut, end ads remain.&amp;quot;&amp;lt;/b&amp;gt;" type="link" url="https://omny.fm/shows/better-offline/monologue-australias-dodgiest-ai-ipo-is-a-pale-horse"/>
				<outline text="🧮 &amp;lt;b&amp;gt;What the raw feed served us this morning:&amp;lt;/b&amp;gt; the file is &amp;lt;b&amp;gt;15:40&amp;lt;/b&amp;gt;; the show is &amp;lt;b&amp;gt;10:08&amp;lt;/b&amp;gt; (2:56–13:04). &amp;lt;b&amp;gt;Front: 2:56&amp;lt;/b&amp;gt; — Oppenheimer, then four iHeart promos (What Happened to Her, Don&amp;#x27;t Lie to Me, Scam Goddess, Artists on Artists). &amp;lt;b&amp;gt;End: 2:25&amp;lt;/b&amp;gt; — Chase for Business, Hulu (Jamie Foxx), BET (Tyler Perry&amp;#x27;s Sisters), a credit union, and Crown Coins Casino. &amp;lt;b&amp;gt;About 34% of the file is ads.&amp;lt;/b&amp;gt; It opens and closes with &amp;quot;This is an iHeart Podcast. &amp;lt;b&amp;gt;Guaranteed human.&amp;lt;/b&amp;gt;&amp;quot; The feed&amp;#x27;s own duration says 619 seconds — the content only."/>
				<outline text="&amp;lt;b&amp;gt;Last week Dave counted&amp;lt;/b&amp;gt; 4.5 minutes of pre-rolls and 5 of post-rolls in a 17-minute Better Offline — &amp;quot;all pharma ads that don&amp;#x27;t apply to me.&amp;quot;" type="link" url="https://podcastindex.social/@dave/117360192289259978"/>
				<outline text="&amp;lt;b&amp;gt;MinusPod is on the Index apps list&amp;lt;/b&amp;gt; (web-ui #569, merged 8 Oct): &amp;quot;a &amp;lt;b&amp;gt;self-hosted, open-source RSS proxy that removes ad segments from podcast audio and serves a re-cut feed&amp;lt;/b&amp;gt;.&amp;quot; It mints a new podcast:guid per served feed, strips soundbite / integrity / alternateEnclosure / source / liveItem, and regenerates transcripts, chapters and duration from the cut audio." type="link" url="https://github.com/ttlequals0/MinusPod"/>
				<outline text="MinusPod — Podcasting 2.0 support notes" type="link" url="https://github.com/ttlequals0/MinusPod/blob/main/docs/podcasting-2.0.md"/>
				<outline text="&amp;lt;b&amp;gt;The research, today (Podnews):&amp;lt;/b&amp;gt; ad load is &amp;quot;flashing a yellow light&amp;quot; — &amp;lt;b&amp;gt;54.8% of listeners say there are already too many ads; only 8.6% would tolerate more&amp;lt;/b&amp;gt; to keep shows free. Social media is &amp;lt;b&amp;gt;three times&amp;lt;/b&amp;gt; more effective at finding new podcasts than ads in other shows." type="link" url="https://podnews.net/update/yellow-warning"/>
				<outline text="&amp;lt;b&amp;gt;Same story — iHeart in Podtrac&amp;#x27;s September rankings:&amp;lt;/b&amp;gt; shows up from &amp;lt;b&amp;gt;20,861 to 32,741&amp;lt;/b&amp;gt; in a year, yet US audience &amp;lt;b&amp;gt;down 17%&amp;lt;/b&amp;gt; and US downloads &amp;lt;b&amp;gt;down 20%&amp;lt;/b&amp;gt;. None of the top 5 grew. And Rogan, renewed with Spotify: about &amp;lt;b&amp;gt;15 ads per show (8% ad load)&amp;lt;/b&amp;gt; per Podscribe."/>
				<outline text="&amp;lt;b&amp;gt;Meanwhile the money is up&amp;lt;/b&amp;gt; (PNWR / Podnews): Podscribe US podcast ad spend &amp;lt;b&amp;gt;+20% from August, $41m&amp;lt;/b&amp;gt;; WARC: online audio &amp;lt;b&amp;gt;$16.6bn&amp;lt;/b&amp;gt; globally this year, +9.9%. Amazon, Alphabet and Meta take &amp;lt;b&amp;gt;60% of all ad revenue&amp;lt;/b&amp;gt;." type="link" url="https://podnews.net/update/ad-revenue-global-2026"/>
				<outline text="&amp;lt;b&amp;gt;Libsyn now publishes its ad slots in the RSS feed&amp;lt;/b&amp;gt; — its own namespace: two pre-rolls, two mid-rolls, first mid-roll at 620 seconds. James: the timings are for the &amp;lt;b&amp;gt;raw file&amp;lt;/b&amp;gt;, so &amp;quot;you can&amp;#x27;t actually use this data for skipping ads&amp;quot;; probably for a third-party inserter like SoundStack. Sam: &amp;quot;Somebody has taken over Libsyn secretly… CEO of Libsyn, if you&amp;#x27;re in trouble, blink twice.&amp;quot;"/>
				<outline text="&amp;lt;b&amp;gt;PNWR on our last show&amp;lt;/b&amp;gt; (today, 19:02): Sam — &amp;quot;Adam Curry and Dave Jones had quite an amazing show… It stripped out all the advertising, found the clip section… Dave Jones certainly felt could be &amp;lt;b&amp;gt;the end of advertising within podcasting&amp;lt;/b&amp;gt;.&amp;quot; James (hadn&amp;#x27;t heard it): &amp;quot;anytime we hear the end of advertising is nigh… &amp;lt;b&amp;gt;there&amp;#x27;s no real change in consumer behavior.&amp;lt;/b&amp;gt;&amp;quot; Sam: &amp;quot;&amp;lt;b&amp;gt;Adam Curry will be on this show next week&amp;lt;/b&amp;gt; to talk about what&amp;#x27;s going on.&amp;quot;"/>
				<outline text="&amp;lt;b&amp;gt;Leo, per csb (6 Oct):&amp;lt;/b&amp;gt; TWiT&amp;#x27;s &amp;quot;ad sales are down to zero&amp;quot; after outsourcing ad sales; Club TWiT subscriptions are what keep it alive." type="link" url="https://podcastindex.social/@csb/117395820352672458"/>
				<outline text="&amp;lt;b&amp;gt;The arms race starts:&amp;lt;/b&amp;gt; marcjohanssen links &amp;quot;adversarial attacks&amp;quot; that hide audio from AI (no transcripts, no ad detection). Dave: &amp;quot;&amp;lt;b&amp;gt;If it can be heard it can be analyzed.&amp;lt;/b&amp;gt;&amp;quot;" type="link" url="https://podcastindex.social/@marcjohanssen/117383798127235532"/>
				<outline text="💡 The open feed was always the ad-skipper&amp;#x27;s friend. The industry spent ten years making DAI the business model — and the same transcript-and-waveform tools it sells for &amp;quot;brand safety&amp;quot; can find its slots."/>
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			<outline text="02 - 🕸️ DAVE ON THE OTHER SHOW — THE PODPING MESH AND AN INDEX THAT GIVES ITSELF AWAY" _expanded="true">
				<outline text="&amp;lt;b&amp;gt;PNWR, 3 Oct, &amp;quot;In full: Dave Jones from Podcast Index&amp;quot;&amp;lt;/b&amp;gt; — Sam waited years for it." type="link" url="https://www.buzzsprout.com/1538779/19903509"/>
				<outline text="&amp;lt;b&amp;gt;The mesh:&amp;lt;/b&amp;gt; Podping keeps writing to the Hive blockchain &amp;quot;just like we always have&amp;quot;; the new part is &amp;lt;b&amp;gt;peer-to-peer gossip&amp;lt;/b&amp;gt; — &amp;quot;everybody&amp;#x27;s familiar with BitTorrent…&amp;quot; Sam: &amp;quot;You can&amp;#x27;t come out with words like a peer-to-peer gossip network over a mesh network and then say, that&amp;#x27;s it, ladies.&amp;quot;"/>
				<outline text="&amp;lt;b&amp;gt;To JS on Mastodon (4 Oct):&amp;lt;/b&amp;gt; &amp;quot;It&amp;#x27;s just the same podping hive schema but &amp;lt;b&amp;gt;over Iroh gossip as the transport&amp;lt;/b&amp;gt;… Any binary that speaks iroh over that gossip topic should see the traffic immediately. I can update the README with the schema and wire protocol details.&amp;quot; — JS had asked: &amp;quot;is it an implementable network protocol? or does it only work with a specific binary?&amp;quot;" type="link" url="https://podcastindex.social/@dave/117382648185655120"/>
				<outline text="&amp;lt;b&amp;gt;Tokens for everyone:&amp;lt;/b&amp;gt; &amp;quot;Right now you have to… email me and ask for a podping authorization token… &amp;lt;b&amp;gt;It feels too secretive, like you got to be in the club.&amp;lt;/b&amp;gt;&amp;quot; Within the next few months: an open registration. podping.cloud is five geolocated nodes; a host just sends a GET."/>
				<outline text="&amp;lt;b&amp;gt;The big one:&amp;lt;/b&amp;gt; &amp;quot;I have this perfect vision of the future where the podcast index becomes very decentralized… &amp;lt;b&amp;gt;we sort of work ourselves out of a job&amp;lt;/b&amp;gt;, and we do not become just another directory run by a couple of dudes, instead, &amp;lt;b&amp;gt;everybody has a slice of the directory&amp;lt;/b&amp;gt;.&amp;quot; He is rewriting the aggregator to distribute &amp;lt;b&amp;gt;chunks of the database through the Podping mesh&amp;lt;/b&amp;gt;, as gossip topics."/>
				<outline text="&amp;lt;b&amp;gt;On marketing the namespace&amp;lt;/b&amp;gt; (Sam&amp;#x27;s &amp;quot;biggest disappointment&amp;quot; — and our section 01 last week): &amp;quot;I don&amp;#x27;t think that it&amp;#x27;s a marketing problem… marketing could actually produce the opposite result… &amp;lt;b&amp;gt;what you sell them with is what you sell them to.&amp;lt;/b&amp;gt;&amp;quot; Over-promise a tag, it doesn&amp;#x27;t pan out, and &amp;quot;the next time you come to me… you can take a hike.&amp;quot;"/>
				<outline text="🔍 &amp;lt;b&amp;gt;For Dave:&amp;lt;/b&amp;gt; how far along is the aggregator rewrite, and what is in the first database topic?"/>
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			<outline text="03 - 🤖 PODCAST ROBOT — WEEK ONE" _expanded="true">
				<outline text="&amp;lt;b&amp;gt;It works in other robots.&amp;lt;/b&amp;gt; csb connected it to &amp;lt;b&amp;gt;Grok&amp;lt;/b&amp;gt; (2 Oct). ChadF got a &amp;lt;b&amp;gt;Podcasting Credit Score of 84&amp;lt;/b&amp;gt; — &amp;quot;Claude even told me what tags were missing and gave examples of how to add them.&amp;quot; Adam: &amp;quot;a passing grade!!&amp;quot;" type="link" url="https://podcastindex.social/@ChadF/117372996761350704"/>
				<outline text="&amp;lt;b&amp;gt;Kolomona&amp;lt;/b&amp;gt; sent the lookup URL patterns to add &amp;lt;b&amp;gt;v4vmusic.com&amp;lt;/b&amp;gt; app links (publisher, playlist, album)." type="link" url="https://podcastindex.social/@Kolomona/117378504626105271"/>
				<outline text="&amp;lt;b&amp;gt;mitch:&amp;lt;/b&amp;gt; &amp;quot;Does the new MCP server open up the possibility for apps to add an AI option to their search pages?&amp;quot; Dave: &amp;quot;I think Adam&amp;#x27;s take is correct on this. &amp;lt;b&amp;gt;Not really intended for podcast apps unless they are already agentic based. API is still the correct thing&amp;lt;/b&amp;gt; for normal podcast apps.&amp;quot;" type="link" url="https://podcastindex.social/@dave/117382766527541175"/>
				<outline text="&amp;lt;b&amp;gt;csb: &amp;quot;AC is genius&amp;quot;&amp;lt;/b&amp;gt; — the &amp;quot;SaaS-pocalypse&amp;quot;: per-seat software subscriptions erode when MCP lets people run workflows inside their AI assistant. He also wants to interview Adam about it on his YouTube channel &amp;lt;b&amp;gt;any time after 16 Oct&amp;lt;/b&amp;gt;." type="link" url="https://podcastindex.social/@csb/117399736490584688"/>
				<outline text="&amp;lt;b&amp;gt;Adam, to csb on decentralization:&amp;lt;/b&amp;gt; &amp;quot;its distributed by its very nature. &amp;lt;b&amp;gt;It&amp;#x27;s YOUR robot that does the work, we proved the gateway&amp;lt;/b&amp;gt;.&amp;quot;" type="link" url="https://podcastindex.social/@adam/117374485634549381"/>
				<outline text="&amp;lt;b&amp;gt;PNWR today, Sam:&amp;lt;/b&amp;gt; &amp;quot;originally Adam was like, no, we&amp;#x27;re never gonna do that… &amp;lt;b&amp;gt;They&amp;#x27;ve changed their mind completely. There&amp;#x27;s lots of apologies&amp;lt;/b&amp;gt;, and thank you to you.&amp;quot; James: he gets one or two AI clipping-service pitches a day."/>
				<outline text="&amp;lt;b&amp;gt;rademaker&amp;lt;/b&amp;gt; pointed Claude at our feed: &amp;quot;&amp;lt;b&amp;gt;199 episodes have a real transcript, about 3.47 million words&amp;lt;/b&amp;gt;.&amp;quot;" type="link" url="https://podcastindex.social/@rademaker/117397027263964519"/>
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