When the EU Competition Commissioner ordered Apple Inc to pay Ireland unpaid taxes of up to 13 billion euros on Tuesday she did not mince her words.
Margrethe Vestager questioned how anyone might think an arrangement that allowed Apple to pay a tax rate of 0.005 percent, as Apple's main Irish unit did in 2014, was fair.
And in doing so earned herself a legion of fans around the world.
The 48-year-old tough talking Danish politician is seen as the woman that acclaimed Scandi political drama Borgen was modelled on.
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Getting things done: Margrethe Vestager on Tuesday ordered Apple Inc to pay Ireland a record £11 billion penalty over a 'sweetheart' tax deal
Thank you: People around the world praised Vestager for holding Apple 'to task' over unpaid tax
In the show, the main character is Birgitte Nyborg - a feminist, idealistic, leader of a centrist party who finds herself becoming Prime Minister of Denmark.
Before taking up the role of Nyborg actress Sidse Babett Knudsen reportedly spent a few days shadowing Vestager.
The mother of three daughters who took on Apple served as an MP from 2001 until 2014, representing the centrist Danish Social Liberal Party.
When entering government as Deputy Prime Minister and Minister for Economic and Interior Affairs in 2001 she rode her bicycle to meet the Queen.
Vestager served in the three-party Social Democrat-led coalition government of Helle Thorning-Schmidt from 2011 until 2014, during which time she was heralded by Danish media as the most powerful person in government.
It's therefore no surprise that Knudsen turned to her for tips on how to play a leader.
Inspiration: In the Danish political drama Borgen, actress Sidse Babett plays fictional Prime Minister Birgitte Nyborg who is believed to be modelled on Vestager
Tough talking: Vestager questioned how anyone might think an arrangement that allowed Apple to pay a tax rate of 0.005 percent was fair
Determination: One Twitter user said 'we EU citizens love your strong determination against corporate tax avoidance'
Don't stop: Vestager's fans asked her to 'please continue to slay companies not paying fair taxes'
Backed: One Apple customer said Vestager has 'all his support' over the decision
When Vestager was appointed as the European Union’s next competition commissioner in September 2014, Christian Riis-Madsen, a Danish antitrust lawyer for O’Melveny & Myers LLP in Brussels, said he expected her to have a different approach than her predecessor.
'I would expect her to be less influenced by political considerations,' he told Bloomberg. 'She’s known to be thorough, hard-working, getting things done.'
During her lauded speech at a news conference on Tuesday, Vestager said: 'Tax rulings granted by Ireland have artificially reduced Apple's tax burden for over two decades, in breach of the EU state aid rules. Apple now has to repay the benefits.'
People around the world took to social media to congratulate her on holding the company to account.
'We EU citizens love your strong determination against corporate tax avoidance. We hope this is the start of all corp tax recovery,' one person wrote.
No nonsense: The former Danish deputy prime minister previously clashed with then British chancellor George Osborne during the 2012 euro crisis
Awkward moment: Former chancellor George Osborne accidentally bumped heads with Vestager in Luxembourg as they leaned in for a friendly embrace
'Please continue to slay companies not paying fair taxes. The worldwide tax system is broken,' another said.
Using the Danish word for thank you, a jubilant tweeter said: 'Tak Tak Tak!! We all knew this was happening, but it takes a brave woman to bring #Apple to task #Ireland.'
'All my support to the European Commission decision, from an Apple consumer and a european citizen,' another added.
However, tax experts say the European Commission faces a tough battle to convince courts to back up its stand.
While the EU has found that certain tax regulations are anti-competitive, it has never before ruled whether countries have applied tax regulations fairly in the way it has with Apple, Starbucks and others.
As a result, some lawyers and accountants said they doubted Apple would end up paying back any tax.
'I am not persuaded by the reasoning the EU has applied,' said Tim Wach, global managing director at international tax advisers Taxand.
The Irish government has vowed to fight the decision and has received support from the White House, which cautioned against the EU's 'unilateral' measures, warning the ruling could hit jobs and investment across Europe.