ACM Awards on CBS Fall to All-Time Lows in Ratings and Total Viewers


But network still wins the night

The ACM Awards on CBS fell to another (new) all-time low in both demo ratings and in total viewers last night, but the network still topped Sunday primetime by both main Nielsen metrics.

These ACMs averaged a 0.8 rating in the key demo and 6 million total viewers. Last year’s show got a 1.0 and 6.6 million total viewers.

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CBS was first in ratings with a 0.7 rating/5 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 6.6 million, according to preliminary numbers. At 7 p.m., “60 Minutes” drew a 0.6/5 and 8.2 million total viewers. The Academy of Country Music Awards aired from 8 to 11.

Also Read: ACM Awards 2021: Luke Bryan, Maren Morris Win Big (Complete Winners List)

ABC was second in ratings with a 0.5/3 and in total viewers with 3.7 million. Following reruns, “American Idol” from 8 to 10 averaged a 0.7/4 and 4.6 million total viewers. At 10, “The Rookie” received a 0.4/3 and 3.6 million total viewers.

Fox and Univision tied for third in ratings, both with a 0.3/2. Fox was fifth in total viewers with 1 million, Univision was was fourth with 1.25 million.

For Fox, following a rerun, “Bless the Harts” at 7:30 had a 0.3/2 and 904,000 total viewers. “The Simpsons” at 8 got a 0.4/3 and 1.2 million total viewers. “The Great North” at 8:30 managed a 0.3/2 and 911,000 total viewers. At 9, “Bob’s Burgers” received a 0.4/3 and 1.1 million total viewers. “Family Guy” at 9:30 finished off Fox’s primetime with a 0.4/3 and 1.2 million total viewers.

Also Read: 'Zoey's Extraordinary Playlist': Will Simon Find Out About Zoey's Powers?

NBC and Telemundo tied for fifth in ratings, both with a 0.2/2. NBC was third in total viewers with 1.31 million, Telemundo was sixth with 805,000.

For NBC, a special titled “Roll Up Your Sleeves” at 8 settled for a 0.2/2 and 1.4 million total viewers. Following a repeat, “Zoey’s Extraordinary Playlist” at 9 had a 0.2/2 and 1.2 million total viewers. At 10, “Good Girls” got a 0.4/3 and 1.5 million total viewers.

The CW was seventh in ratings with a 0.1/1 and in total viewers with 525,000. “Batwoman” at 8 had a 0.2/1 and 560,000 total viewers. At 9, “Charmed” got a 0.1/1 and 437,000 total viewers.

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